Validation of a Gamified Mobile Experience by DMOs

García, Ander; Linaza, María Teresa; Gutierrez, Aitor; Garcia, Endika

doi:10.1007/978-3-319-51168-9_24

Cited by 5 publications

(3 citation statements)

References 19 publications

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“…Shortly after the launch of the Pokémon GO app, two studies examined the user experience (Aluri, 2017) and behavioral impact of playing the game on mobility and consumption (Zach and Tussyadiah, 2017). There are a lot of opportunities for gamification in tourism such as increasing the visit duration of Point of Interests (POIs) and balancing the distribution of tourists in the destination (Garcia et al ., 2017). Mobile augmented reality applications will continue to draw the attention of academicians and practitioners.…”

Section: Topical Reviewmentioning

confidence: 99%

Mobile technologies and applications towards smart tourism – state of the art

2019

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Purpose The popularity of mobile technologies and applications is constantly growing and undoubtedly changing consumers’ and providers’ behavior. The purpose of this study is to provide a comprehensive systematic literature review of academic research related to mobile technologies and applications in smart tourism published between 2012 and June 2017. Design/methodology/approach Published peer-reviewed articles were gathered from the three largest and most popular online databases and search engines – EBSCO host, Science Direct and Google Scholar and ENTER conference proceedings. Based on a keyword-driven search and content analysis, 126 articles were determined to be relevant to this study. Findings Selected publications were analyzed in accordance with the proposed research questions and thematically classified into three main categories: consumer perspective, technological perspective and provider perspective. The findings contribute to a better overall understanding of recent research into mobile technologies and applications in smart tourism by presenting the main results, methods, trends and other insights of relevant publications. Research limitations/implications Although the researchers used two databases, one search engine and ENTER conference proceedings to collect articles, there is the possibility that some studies connected to the topic were not included. The study did not include books, other conference proceedings, literature reviews, theses, business reports and other possibly relevant publications. Originality/value This study provides a systematic review of the most recent published academic research (2012-June 2017; also including “Online First” articles) on mobile technologies and applications in smart tourism. The results of this study provide an agenda for future research in tourism and hospitality industry by identifying major trends and developments in smart tourism.

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Section: Topical Reviewmentioning

confidence: 99%

Mobile technologies and applications towards smart tourism – state of the art

2019

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“…According to the DMO-functions presented above, it subsequently seems necessary to identify, check and, if needed, weigh key performance indicators (KPIs) in order to draw the right conclusions for sound future destination development, as well as to measure a DMO’s success. In addition to the numbers of visitors or overnight stays within a destination (Garcia et al , 2017), established and widely accepted KPIs can also be found in the fields of advertising awareness and impact, response levels and cost per use, conversion of enquiries to customers and return on investment. Nevertheless, it must be stated that at the destination level, such traditional KPIs have been somehow called into question in the recent past (Morgan et al , 2012).…”

Section: Destination Development In Times Of Overtourismmentioning

confidence: 99%

Strategies and measures directed towards overtourism: a perspective of European DMOs

Eckert

Zacher

Pechlaner

et al. 2019

IJTC

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Purpose Due to both the new quality and intensity overtourism discussions have received, it is time to examine the question concerning the consequences this development has on destination level and how destinations can adjust their strategies for future development. This is especially important to consider, since overtourism can be seen as a fundamental issue for tourism development. First measures taken within destinations show that reactions are taking place, e.g. through access restrictions of frequently visited places. The purpose of this paper is to identify future-oriented strategies and to derive concrete measures in order to deal with overtourism on a destination level. Design/methodology/approach In total, 19 qualitative interviews with European destination managers were conducted and evaluated via the qualitative analysis method GABEK® with WinRelan® software. Findings The results show that various stakeholders are involved in overtourism, with the destination management organization being the central actor to deal with issues. It is challenging to choose between different strategies and measures, which always have to be considered in relation to the specific conditions of a destination and the perception level of overtourism. In order to face current developments, the initiation of a stakeholder dialog can be seen as a promising factor, but also as a challenging task. Originality/value Currently, a “wait-and-see-attitude” exists, where well-known destinations are cited as negative examples, but a serious examination related to one’s own destination has not yet been developed. This consideration should be seen as a prerequisite for future-oriented destination development, which takes the local population into account.

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“…This trend accelerated during 2020 when the COVID-19 pandemic created enforced lockdowns around the world that shifted communication and engagement to online platforms which, in a sport setting, allows clubs to reach new audiences, engage with existing audiences in new ways and even to encourage greater levels of physical activity (Davis, 2020; Hayes, 2020; Mastromartino et al, 2020). A myriad of applications of digital technology are employed, for instance social media brand communities (SMBC) or applications such as tourist information mobile applications (Garcia et al, 2017), destination-specific social media community pages (Kim et al, 2017) and location information portals (Uşaklı et al, 2017), all of which have enhanced communication between businesses and consumers. It is SMBCs that we focus on here.…”

mentioning

confidence: 99%

Understanding Sporting Social Media Brand Communities, Place and Social Capital: A Netnography of Football Fans

Fenton

Keegan

Parry

2021

Communication & Sport

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The emergence of social media and digital channels have expanded communication practices and also created new, virtual spaces where sports fans can interact and communicate directly with each other and with clubs. This article examines the potential for social media brand communities to develop a sense of both community and place amongst sports fans. It explores their influence in placemaking initiatives through the bonding and bridging social capital of a football club’s supporters. A netnographic study of a football club’s supporter networks (five channels) and their interactions with social media brand communities was performed. Data gathered from online sources was underpinned by interviews with 25 members of the community. Findings were analysed via NVivo using bridging and bonding social capital as a theoretical lens. The paper makes two primary contributions to knowledge. It enhances our understanding of the impact of SMBCs and their use in a sporting context—an area that has become increasingly significant during the COVID-19 pandemic enforced lockdowns that have kept fans out of venues. It also contributes to our understanding of the influence of placemaking strategies upon the social capital of supporter communities.

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Validation of a Gamified Mobile Experience by DMOs

Cited by 5 publications

References 19 publications

Mobile technologies and applications towards smart tourism – state of the art

Mobile technologies and applications towards smart tourism – state of the art

Strategies and measures directed towards overtourism: a perspective of European DMOs

Understanding Sporting Social Media Brand Communities, Place and Social Capital: A Netnography of Football Fans

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