Validating a Model to Measure the Brand Loyalty of Fast Moving Consumer Goods

Moolla, Ahmed I.; Bisschoff, Christo

doi:10.1080/09718923.2012.11893019

Cited by 20 publications

(17 citation statements)

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“…The reliability analysis measured the internal validity and consistency of questions used for each construct by calculating Cronbach's alpha coefficient [32]. Flynn et al [33] argued that a Cronbach's alpha of 0.6 and above was considered an effective reliability for judging a scale.…”

Section: B Measuresmentioning

confidence: 99%

Students' Perceptions of E-learning at the University of Jordan

Almarabeh

2014

Int. J. Emerg. Technol. Learn.

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Abstract-E-learning occupies a high place in universities and academic institutes and it is given the priority by the departments in these educational institutions. What we are witnessing today of the development of information technology and communications, networks, and multimedia is pushing us in the direction of the adoption of E-learning in education. The purpose of this study is to examine students' perception of E-learning at the University of Jordan based on Technology Acceptance Model. The results of the study show that the students are highly qualified and accepting the E-learning system with the desire to use it in more advanced manner.

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Section: B Measuresmentioning

confidence: 99%

Students' Perceptions of E-learning at the University of Jordan

Almarabeh

2014

Int. J. Emerg. Technol. Learn.

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“…These authors showed that perceived quality, for example fit, material quality, and design, had the strongest influence on brand loyalty for their selected fashion brands (Erdoğmuş & Büdeyri-Turan, 2012). A validation study for a model of fast-moving consumer goods also showed the importance of perceived quality (Moolla & Bisschoff, 2012). These authors showed that perceived quality was a significant factor in perceived value of the product, which in turn had a strong and significant effect on brand loyalty in this product category (Moolla & Bisschoff, 2012).…”

Section: Perceived Quality and Brand Loyaltymentioning

confidence: 86%

“…A validation study for a model of fast-moving consumer goods also showed the importance of perceived quality (Moolla & Bisschoff, 2012). These authors showed that perceived quality was a significant factor in perceived value of the product, which in turn had a strong and significant effect on brand loyalty in this product category (Moolla & Bisschoff, 2012). Thus, taken together, there is evidence that perceived quality directly influences brand loyalty formation Based on these studies, this research will explore the hypothesis that:…”

Section: Perceived Quality and Brand Loyaltymentioning

confidence: 99%

Brand loyalty for domestic and global brands: A case of Thai fast-moving consumer goods

Sampaothong¹

2018

BEH

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Abstract:The purpose of this research was to study potential differences in the formation of brand loyalty for domestic and global brands in Thai consumer groups through brand equity, consumer satisfaction, and country of origin effects. The study compared two well-known brands of a consumer product (shower gel), one of which presented as a local brand and the other of which had global branding. (Both brands are in fact manufactured by the same company and have similar functional and quality characteristics.) A convenience sample of Thai consumers (n = 400) was selected from shopping centers in and around Bangkok for a consumer survey about brand image and perceptions of the two brands. Factors in the formation of brand loyalty were then explored using structural equation modelling. The analysis showed that the effects of brand awareness and brand associations were similar for domestic and global brands. However, domestic brands had higher effects from customer satisfaction than perceived quality, while this relationship was reversed for global brands. The implication of this study is that domestic and global brands may be evaluated differently by consumers in some contexts, even if they are functional substitutes for each other. Consumers placed more emphasis on perceived quality than the brand experience for global brands. This could create problems for domestic brand marketers and those developing new domestic brands. However, this study only included a single product category. These results cannot be generalized across all consumer categories. JEL Classifications: M31Keywords: Сonsumer loyalty, consumer-based brand equity, domestic brands, international brands Citation: Sampaothong, S. (2018). Brand loyalty for domestic and global Brands: A case of Thai fastmoving consumer goods. Business and Economic Horizons, 14(3), 615-625. http://dx

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“…Dit is egter die mees komplekse wanneer verskeie dimensies van gedrag en houding bygevoeg word wanneer handelsmerklojaliteit gemeet word. In hierdie verband het Moolla en Bisschoff (Moolla 2010;Moolla & Bisschoff 2012a;2012b; deur navorsing ŉ handelsmerklojaliteitsmodel ontwikkel, wat as bestuursmeganisme gebruik kan word, en het die akkuraatheid daarvan bewys. Hierdie model het 12 handelsmerkinvloede geïdentifiseer en bevat 50 metingskriteria om die betroubaarheid van handelsmerklojaliteit te meet.…”

Section: Inleidingunclassified

'n Vereenvoudigde model om handelsmerklojaliteit van vinnig-bewegende verbruikersgoedere te meet

Moolla¹,

Bisschoff

2015

Tydskr. geesteswet.

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Moolla en Bisschoff het 'n model ontwikkel om handelsmerklojaliteit te meet. Dit is in verskeie ondernemings getoets en betroubaar bevind. Hierdie navorsingstuk is 'n verlengstuk van hierdie navorsing. Die doel was om die model en sy akkuraatheid te verfyn en dit verder te ontwikkel tot 'n empiries werkende model wat handelsmerklojaliteit kan meet. Die oorspronklike model het 'n sterk teoretiese basis gebruik om 26 handelsmerklojaliteitsinvloede te identifiseer wat in die verlede deur verskeie navorsers in hul handelsmerklojaliteitsmodelle gebruik is. Hierdie invloede is verminder tot 12 prominente invloede ten einde die handelsmerklojaliteitsmodel te ontwikkel. Deur faktoranalise as 'n suiweringsmeganisme aan te wend, bewys hierdie navorsingstuk se resultate dat, na drie rondtes van verfyning van die metingskriteria, 'n uitstekende kumulatiewe variansie van 90% behaal is. Daarbenewens kon die oorspronklike 12 handelsmerkinvloede tot nege invloede verminder word. Die oorspronklike 50 metingskriteria is ook in die nuwe empiriese model tot 39 verminder - nog 'n aanduiding van die vereenvoudiging van die oorspronklike model - terwyl die bruikbaarheid in 'n bedryfs- sowel as akademiese omgewing verbeter het. Die resultate is tot 'n groot mate bevestigend van aard - dit bevestig bestaande handelsmerklojaliteitsinvloede. Daar is egter 'n aantal lae bydraende metingskriteria geïdentifiseer en weggelaat uit die model.

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Validating a Model to Measure the Brand Loyalty of Fast Moving Consumer Goods

Cited by 20 publications

References 1 publication

Students' Perceptions of E-learning at the University of Jordan

Students' Perceptions of E-learning at the University of Jordan

Brand loyalty for domestic and global brands: A case of Thai fast-moving consumer goods

'n Vereenvoudigde model om handelsmerklojaliteit van vinnig-bewegende verbruikersgoedere te meet

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