Utilizing the Internet for marketing success

Abstract

Observes the increasing influence of new communications technologies on information transfer and business practices, and highlights features of the Internet which could prove essential for marketing managers and academic researchers. Spotlights new developments, such as the "virtual university" model, which can provide cost-effective management learning programs, and concludes that the Internet has much to offer, particularly for global companies.

Internet, interaction and implications for marketing

“…Paul, 1996;Sandelands, 1997;Peattie and Peters, 1997;Kiani, 1998;McWilliam, 2000). As such they deal more with the potential than the reality of the Internet's impact.…”

“…The advent of the Internet has prompted a plethora of studies, which propose that it will result in a``marketing revolution'' (Paul, 1996;Sandelands, 1997;Peattie and Peters, 1997;Kiani, 1998;Berthon et al, 1999;Lazer and Shaw, 2000). Whether this revolution will take place depends largely on whether the Internet has an impact on the creation of sustainable marketing advantages.…”

Internet Use Patterns amongst Internationalizing Ghanaian Exporters

“…The Electronic Journal on Information Systems in Developing Countries http://www.ejisdc.org observers do not argue its benefits; rather it is the direction and magnitude of these benefits that are questioned (Samiee, 1998 The Internet has the potential of eroding some existing advantages of better established firms and creating a level playing field by allowing almost any interested exporter to obtain a presence on the Internet and to list its address on various directories and Internet search engines (Hamill and Gregory, 1997;Hoffman and Novak, 1996). The advent of the Internet has set researchers globally, conceptualizing ways in which the tool will upstage marketing paradigms (Paul, 1996, Hinson, 2004, Hinson, 2005, Sandelands 1997, Samiee, 1998Peattie and Peters, 1997;Kiani, 1998;Berthon et al, 1999, Lazer andShaw, 2000). The Internet has been a true revolution in the sense of penetrating all spheres of life over a very short span of years (Sorenson and Buatsi, 2002).…”

“…The advent of the Internet has set researchers globally, conceptualizing ways in which the tool will upstage marketing paradigms (Paul, 1996, Hinson, 2004, Hinson, 2005, Sandelands 1997, Samiee, 1998Peattie and Peters, 1997;Kiani, 1998;Berthon et al, 1999, Lazer andShaw, 2000). The Internet has been a true revolution in the sense of penetrating all spheres of life over a very short span of years (Sorenson and Buatsi, 2002).…”

Perceived Hospitality Manager Training Effectiveness: Traditional-Style, Computer-Based, and Blended Training

“…Computer-based training can provide a training environment, which is flexible (Hooper, 1992;Clemenz et al, 2000), can be individualized (Read and Kleiner, 1996), straightforward and easy to deliver, access, and use (Sandelands, 1997), consistent and convenient (Harris and Cannon, 1995;Elliott, 1999;Sanders, 2002), can occur in pieces at any time (Major, 2002), as well as providing a safe training environment without risks (Read and Kleiner, 1996). Computer-based training also offers trainees more control over their instruction (Brown, 2001).…”