Internet, interaction and implications for marketing

Arnott, David C.; Bridgewater, Sue

doi:10.1108/02634500210418509

Cited by 100 publications

(83 citation statements)

References 22 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…However, the evidence is weaker when the object of analysis is the adoption of the Internet for commercial purposes (Sadowski et al, 2002). Indeed, some authors have actually failed to demonstrate the existence of such a relation (Arnott & Bridgewater, 2002). One aspect of the competitive environment that researchers have considered particularly relevant in decisions to adopt e-commerce is the level of internationalization of the sector in which the firm operates (Bertschek & Fryges, 2002).…”

Section: Conceptual Frameworkmentioning

confidence: 95%

“…Among these we might mention: the firm's level of internationalization (Arnott & Bridgewater, 2002;Bertschek & Fryges, 2002;Daniel et al, 2002;Kula & Tatoglu, 2003); its level of decentralization (Grover & Goslar, 1993); the methods the firm establishes for ←: presumable impact on corresponding dependent variable; : Presumably no relation with dependent variable.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

See 1 more Smart Citation

An Integrated Model of the Adoption and Extent of E-Commerce in Firms

2007

View full text Add to dashboard Cite

This work aims to explain firms’ decisions to adopt Internet-based e-commerce, and the extent to which the adopters subsequently implement e-commerce to commercialize their products and services. We examine various types of factors previously considered by the literature (competitive environment, organizational characteristics, strategic orientation, innovative capacity, managers’ characteristics, IT equipment possessed and the use made of it). The analytical model developed here on the basis of a sample of 2,038 firms suggests that the factors influencing the adoption decision are different from those that eventually influence the results of firms’ commercial operations on the Internet. Likewise, we discuss the contribution of each type of determinant and the implications. Copyright International Atlantic Economic Society 2007Internet based e-commerce, firms, IT diffusion, M00, 032,

show abstract

Section: Conceptual Frameworkmentioning

confidence: 95%

Section: Conceptual Frameworkmentioning

confidence: 99%

An Integrated Model of the Adoption and Extent of E-Commerce in Firms

2007

View full text Add to dashboard Cite

show abstract

“…Zontanos and Anderson (2004) pointed out the similarity between relationship marketing and entrepreneurship, stressing that both are based on creating something of value for the business organization and creating a loyal customer base. However, few companies take advantage of the potential of relationship building based on the Internet (Arnott and Bridgewater, 2002); perhaps because having a website can create quality problems and missed opportunities, especially for smaller enterprises with limited experience and/or resources (Thelwell, 2000). It may be that transactional marketing and relationship marketing can take place side by side (Walsh et al, 2004) and that they are not mutually exclusive.…”

Section: Technology and Relationshipsmentioning

confidence: 99%

“…This involves little effort but has the potential for brand enhancement through the halo effect. Currently, Magnum and Son are not taking the full advantage that the Internet presents for relationship building (Arnott and Bridgewater, 2002). Customers may see intra-customer communication as added-value and subsequently be more positively disposed towards forming a relationship with Magnum and Son.…”

Section: Building Networkmentioning

confidence: 99%

The interaction of technology in entrepreneurial marketing: an illustrative case from a wine merchant

Quinton

Harridge‐March

2006

Strategic Change

View full text Add to dashboard Cite

᭹ Entrepreneurial organizations frequently have difficulty in standing back from the customer interface in order to plan strategically. Managers in such organizations are rarely strategists in the conventional sense but people performing many tasks and preoccupied with the short term and guided by principles of their founders. There are suggestions that management in small entrepreneurial companies is characterized by limited resources and lack of specialist expertise. ᭹The use of technology in marketing for small firms is often fraught with difficulties but the successful marriage of marketing and technology can lead to the development of a more successful business. The development and evolution of technology has provided small firm retailers with opportunities to widen and enhance their distribution and communication methods by developing interactive channels. ᭹ Many small firms limit themselves by the way in which they collect data, which requires forward thinking as to the real purpose and value of it and often there is a tendency to under-utilize the data in order to get meaningful marketing information from it. Understanding and using technology, whether it be data mining or for some other marketing purpose, presents an entrepreneurial organization with an opportunity for differentiation. ᭹ This paper focuses on one small business engaged in using technology in the marketing of wine.A principal theme here is to highlight those activities found lacking in a specific case study. A framework is developed which demonstrates the interaction of technology in marketing and incorporates both operational and conceptual elements. The findings illustrate the challenges faced by small organizations with limited resources which are trying to compete in a crowded retail market place.people performing many tasks and by necessity, occupied by the short term. This paper highlights the use of technology in marketing for one small business engaged in the retailing of wine and through this case illustrates the lack of strategic marketing understanding and thought created by the numerous responsibilities thrust upon entrepreneurial ownerStrat. Change 15: 85-102 (2006) Published online in Wiley InterScience (www.interscience.wiley.com)

show abstract

“…The websites are among the effective promotional techniques utilized by the IPA´s, since investors are increasingly using them as sources of information regarding potential investment sites (Gabriel, 2005). the Internet is acknowledged as a powerful market-space that allows marketers to reach global customers, and provide opportunities for a two way interaction between the marketer and customers (Arnott, 2002). In that sense, choosing e-government as a marketing strategy allows IPA´s to reach global investors wherever they are located.…”

Section: Introductionmentioning

confidence: 99%

E-Government in Marketing a Country: A Strategy for Reducing Transaction Cost of Doing Business in Tanzania

Kachwamba¹,

Sæbø²

2011

IJMS

View full text Add to dashboard Cite

There are limited studies examining the role of Investment Promotion Agencies (IPA's) and their respective marketing techniques used in attracting Foreign Direct Investment (FDI). Using an exploratory case study approach, this article addresses this research gap by exploring the role of e-government as a promotion technique in eliminating barriers to FDI inflows in Tanzania; particularly barriers related to information accessibility and bureaucratic procedures facing foreign investors in acquiring relevant licenses and business permits. The findings indicate that foreign investors utilize information to create knowledge of business environment in the host country, though some additional information may not be found due to informational specificity of a particular investment project. In addition, the findings indicate that implementation of e-government has reduced some monetary and non-monetary transaction costs of complying with government authorities. The article contributes to the existing body of knowledge in the field of marketing by examining the role of e-government services in the public sector marketing within a macro-marketing domain.

show abstract

Internet, interaction and implications for marketing

Cited by 100 publications

References 22 publications

An Integrated Model of the Adoption and Extent of E-Commerce in Firms

An Integrated Model of the Adoption and Extent of E-Commerce in Firms

The interaction of technology in entrepreneurial marketing: an illustrative case from a wine merchant

E-Government in Marketing a Country: A Strategy for Reducing Transaction Cost of Doing Business in Tanzania

Contact Info

Product

Resources

About