Utilization of Video Reflexive Ethnography in Hospitality and Tourism Research

Islam, Mohammad Shahidul

doi:10.1080/1528008x.2024.2334715

Journal of Quality Assurance in Hospitality & Tourism

2024

DOI: 10.1080/1528008x.2024.2334715

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Utilization of Video Reflexive Ethnography in Hospitality and Tourism Research

Mohammad Shahidul Islam

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2024

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Cited by 2 publications

References 55 publications

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Consumer decision-making processes in digital environments—A psychological perspective

Islam,

Ali,

Azizzadeh

2024

Appl. Psychol. Res.

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This conceptual paper examines the influence of psychological principles on consumer decision-making within digital shopping environments, integrating psychological theories with empirical observations to understand how cognitive, emotional, and social factors shape consumer behaviors online. By reviewing existing literature and applying a constructivist epistemology and relativist ontology, the study develops a conceptual framework highlighting the impact of digital interface design, information availability, and personalized marketing on consumer choices. The paper analyzes various examples and identifies vital psychological triggers and decision-making barriers, offering strategic insights for enhancing digital marketing practices. This research contributes to academic and practical understandings of digital consumer behavior, proposing that a more profound integration of psychological insights can lead to more effective and ethically grounded marketing strategies in the digital era.

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Consumer decision-making processes in digital environments—A psychological perspective

Islam,

Ali,

Azizzadeh

2024

Appl. Psychol. Res.

Self Cite

View full text Add to dashboard Cite

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Ethical deployment of cognitive biases in marketing a framework for responsible influence

Islam,

Azizzadeh,

Ali

2024

Appl. Psychol. Res.

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This paper examines the intersection of cognitive biases and ethical marketing practices, highlighting how psychological principles can influence consumer behavior within ethical boundaries. Cognitive biases such as scarcity bias, authority bias, the halo effect, and confirmation bias significantly shape consumer perceptions and decisions. However, their application in marketing raises complex ethical concerns, particularly regarding consumer autonomy and the potential for manipulation. This study proposes a conceptual framework that integrates ethical guidelines with marketing strategies that utilize cognitive biases. Through a comprehensive literature review and theoretical analysis, this paper outlines the implications of these biases in marketing, develops a set of ethical guidelines, and discusses the broader impacts on consumer trust and brand integrity. The findings give marketers practical insights for ethically harnessing cognitive biases, ensuring that marketing practices drive business success and maintain consumer respect and loyalty.

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Utilization of Video Reflexive Ethnography in Hospitality and Tourism Research

Cited by 2 publications

References 55 publications

Consumer decision-making processes in digital environments—A psychological perspective

Consumer decision-making processes in digital environments—A psychological perspective

Ethical deployment of cognitive biases in marketing a framework for responsible influence

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