Consumer decision-making processes in digital environments—A psychological perspective
Mohammad Shahidul Islam,
Muhammad Ali,
Fariba Azizzadeh
Abstract:This conceptual paper examines the influence of psychological principles on consumer decision-making within digital shopping environments, integrating psychological theories with empirical observations to understand how cognitive, emotional, and social factors shape consumer behaviors online. By reviewing existing literature and applying a constructivist epistemology and relativist ontology, the study develops a conceptual framework highlighting the impact of digital interface design, information availability,… Show more
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