Utilization of E-Commerce to Increase the Selling Value of MSMEs in Sumbawa Regency During the Covid-19 Pandemic

Karmeli, Elly; Sutanty, Marisa; Kurniawansyah, K; Mustaram, Razy Apriansyah; Usman, Umar

doi:10.2991/assehr.k.210525.075

Cited by 3 publications

(3 citation statements)

References 4 publications

(5 reference statements)

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“…This allows them to create attractive and professional online storefronts, showcase their menus or products, and provide detailed information about their offerings. This can help to attract and engage potential customers, leading to increased interest in their business (Karmeli et al, 2021). Thirdly, the utilization of e-commerce can improve the efficiency of culinary business operations.…”

Section: |mentioning

confidence: 99%

Utilization of e-commerce to increase culinary business opportunities for rural communities

Alexandra,

Rizkalla,

Choirisa

et al. 2024

ABDIMAS J. Pengabdi. Masy. Univ. Merdeka Malang

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Serdang Wetan Village is one of the villages in Tangerang Selatan, Indonesia which will focus on improving welfare through science and technology, MSMEs and human resource potential. Serdang Wetan village still has several problems, where the level of education is still low, as well as the type of business of the village community which is focused only on the culinary business. The human capital has very limited skills besides local food and beverage production. Thus, it is shown the importance of encouraging job creation in the village through e-commerce media. In this digital world, people are more likely to shop using online media. E-commerce can open up even greater business opportunities, both for culinary businesses and other MSMEs. The training provided is in the form of an introduction to online business (e-commerce) with a focus on social commerce or selling using social media, to tips and tricks for selling using e-commerce. In this training, a technopreneur in the culinary field will also be invited who share her experiences in doing business using the e-commerce platform. Apart from that, following the SDGs, this activity can help village communities to expand business opportunities, so it is hoped that it can help eradicate poverty and hunger, reduce inequality, sustainable consumption, and production as well as partnerships to achieve goals.

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Section: |mentioning

confidence: 99%

Utilization of e-commerce to increase culinary business opportunities for rural communities

Alexandra,

Rizkalla,

Choirisa

et al. 2024

ABDIMAS J. Pengabdi. Masy. Univ. Merdeka Malang

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“…Salah satu dampaknya adalah terhambatnya dan menurunnya penjualan produk disebabkan adanya kebijakan Pemerintah terkait Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM) yang membuat pembatasan mobilisasi masyarakat. Akibatnya banyak masyarakat yang melakukan WFH sehingga sejumlah karyawan terpaksa dirumahkan, angka pengangguran kian meningkat, menurunkan daya beli masyarakat serta memunculkan tantangan permintaan yang rendah dan membutuhkan waktu yang cukup lama untuk pulih (Karmeli et al, 2021).…”

Section: Pendahuluanunclassified

Strategi Manajemen Pt. Astra Motor Sumbawa Dalam Mempertahankan Eksistensi Perusahaan Di Masa Pandemi Covid-19

Utami,

Karmeli

2023

SJRKM

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This study aims to determine the management strategy of PT. Astra Motor Sumbawa in maintaining the existence of the company during the Covid-19 Pandemic. The type of data used is a qualitative obtained directly from primary sources through interviews. The research informants are all employees of PT. Astra Motor Sumbawa totaling 10 people. The data used in this study were obtained through the interview method and will then be analyzed using the SWOT analysis technique. Based on the results of the SWOT analysis of PT. Astra Motor Sumbawa in maintaining the company's existence during the Covid-19 Pandemic, the findings of researchers in the field refer to several strategies that can be implemented, namely: the S-O strategy is a strategy that uses strength by increasing employee productivity to take advantage of opportunities by using better digital transformation. The W-O strategy is a strategy that minimizes weaknesses by maintaining employee professionalism in satisfying consumers to take advantage of opportunities by maintaining consumer confidence in the production quality of Honda motorbikes. The S-T strategy is a strategy that uses strengths by optimizing good relations with consumers to overcome threats by increasing promotions in print and electronic media, and the W-T strategy is a strategy that minimizes weaknesses while maintaining the commitment of the company and partners in the sale of Honda motorbikes to avoid threats by monitoring activities competitor marketing.

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“…The actual concept of digital marketing ventures is specified in the social development factors and their certain development opportunities in the market (Karmeli et al 2021). The financial performances that can enhance the sustainability performances of those E-commerce ventures have been effective and increased the development opportunities in the marketing aspect.…”

Section: Review Of Literaturementioning

confidence: 99%

Impact of Covid 19 Pandemic on Digital Marketing

Suhail¹,

Khan²,

Saifi³

et al. 2022

epra

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Development of mobile marketing during sudden outbreak of pandemic Covid 19 has witnessed dramatic growth of homogeneous based marketing contents. This pandemic scenario primarily upended playbook of varied marketers that result in challenging existing rules about building customer’s relationships and building of brands. It has been identified that some MSME are impacted through the digital marketing process after covid19 situation. The literature review of this study has been contributed on the function of digital marketing in basic feature of business development. It imposes the culture and method on service growth to move forward the improvement in business. The methodological approach of the study has been included with the followed design and philosophical aspect that helped this research to meet its every objectives. Role of digital marketing on financial performance of some organisations and the implications of the digital transformation model has been identified to be the most important aspect regarding the covid19 situation. KEYWORDS: Covid-19 pandemic, Digital transformation, Social media marketing, E-commerce enhancement, financial performances, Digital transformation model

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Utilization of E-Commerce to Increase the Selling Value of MSMEs in Sumbawa Regency During the Covid-19 Pandemic

Cited by 3 publications

References 4 publications

Utilization of e-commerce to increase culinary business opportunities for rural communities

Utilization of e-commerce to increase culinary business opportunities for rural communities

Strategi Manajemen Pt. Astra Motor Sumbawa Dalam Mempertahankan Eksistensi Perusahaan Di Masa Pandemi Covid-19

Impact of Covid 19 Pandemic on Digital Marketing

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