Utilitarian Values and Hedonic Values of Women Coffee Lovers

Hamdan, Hamdan; Paijan, Paijan

doi:10.31933/dijemss.v2i2.666

Cited by 7 publications

(8 citation statements)

References 40 publications

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“…In accordance with previous empirical studies, many factors influence customers to intend to repurchase such as risk (Hamdan, et al 2021a), e-trust (Della Fitriana, Hamdan, and Imaningsih 2021), hedonic value (Hamdan & Paijan, 2020), rating review (Hamdan Hamdan and Yuliantini 2021), satisfaction Wydyanto & Hamdan, 2020), product knowledge (Hamdan & Raharja, 2020), and eWOM (Samudro and Hamdan 2021b).…”

Section: Introductionsupporting

confidence: 83%

“…2) Satisfaction: (Wydyanto and Hamdan 2020), (M and Ali 2017), (Limakrisna and Ali 2016), (Ali, Limakrisna, and Jamaluddin 2016), (Hasyim and Ali 2022), (Ali, Zainal, and Ilhamalimy 2022 ). 3) Utilitarian value and hedonic value: (Mosunmola et al 2019), (Gan and Wang 2017), (Hamdan and Paijan 2020), (Chuang, Lee, and Li 2013). 4) Brand awareness: (Ali 2019a), (Ali 2019b), (Sreen, Purbey, and Sadarangani 2018).…”

Section: Figure 1: Conceptual Frameworkmentioning

confidence: 99%

“…In addition to e-trust, rating review, and e-risk variables that affect repurchase intention, other factors still need to be considered as further studies to analyze and test these factors in obtaining an empirical model. Other recommended factors that have a relationship in influencing repurchase intention both online and offline include e-service quality Wydyanto and Hamdan 2020;M & Ali, 2017;Yunita & Ali, 2017;Ali & Mappesona, 2016;Ali, Evi, et al, 2018;Sitio & Ali, 2019;Anggita & Ali, 2017b;Ali et al, 2022;Hasyim & Ali, 2022), product attributes (Hamdan and Paijan 2020), e-product knowledge and e-social influence (Della Fitriana, Hamdan, and Imaningsih 2021), utilitarian and hedonistic values (Hamdan and Paijan 2020), security (Samudro and Hamdan 2021a), brand image M & Ali, 2017;Ali & Mappesona, 2016;Ali, Narulita, et al, 2018a;Novansa & Ali, 1926;Toto Handiman and Ali, 2019;Ali et al, 2022), competitive advantages: ( Chong and Ali 2022), and perceived ease of use and perceived usefulness (Fatmawati M and Ali 2021).…”

Section: Recommendationmentioning

confidence: 99%

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Online Shopping Behavior Model: Determining the Factors Affecting Repurchase Intention

Nofrialdi

2021

JLPH

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The growth of digital marketing technology is increasingly being used by e-commerce players in offering each particular product or service. The convenience and perceived benefits in the context of online shopping behavior create new competitors that are increasingly innovative and competitive. This phenomenon is important to study and analyze the dominant factors in influencing repurchase intention, because e-commerce players make repurchase intention factor a determining factor in business continuity. The results of the study and analysis of various relevant literature, the researcher proposes a model that can be used as a reference to build an empirical model, namely repurchase intention built by e-risk, e-trust, and rating review.

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Section: Introductionsupporting

confidence: 83%

Section: Figure 1: Conceptual Frameworkmentioning

confidence: 99%

Section: Recommendationmentioning

confidence: 99%

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Online Shopping Behavior Model: Determining the Factors Affecting Repurchase Intention

Nofrialdi

2021

JLPH

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“…Wang (2014) defined a hedonic experience seeking as the consistent quest for fulfillment and excitement with products and services and the consumers’ gratitude. Hamdan and Paijan (2020) studied utilitarian values and the hedonic values of women coffee lovers, and they argued that latte art gives an impressive experience to the consumers. For example, if robot baristas can provide special services, such as latte art techniques, the consumers could expect a hedonic experience.…”

Section: Discussionmentioning

confidence: 99%

Technological change in the context of robotic coffee shops: focusing on consumer innovativeness

Hwang,

Joo,

Kim

et al. 2023

JHTT

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Purpose The purpose of this study examined the effect of the eight dimensions of consumer innovativeness on brand satisfaction. In addition, this study investigated how brand satisfaction affects brand preference and brand loyalty. Lastly, how brand preference plays to form brand loyalty was also explored. Design/methodology/approach A survey was conducted via an online platform with the participants using an online firm in South Korea to evaluate the proposed research model. The data was collected from 326 people who used a coffee shop where robots provide the services. Findings The data analysis results indicated that the five dimensions of consumer innovativeness, which include novelty seeking, openness, quality experience seeking, hedonic experience seeking and social distinctiveness, aid to enhance brand satisfaction. Furthermore, it was discovered that brand satisfaction plays an important role with the formation of brand preference and brand loyalty. Originality/value There are few studies which focus how coffee consumers assess the value of a coffee brand. Thus, it would be meaningful to examine what impacts of consumer innovativeness exist in regards to robotic barista services that are related to brand satisfaction, brand preference and brand loyalty.

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“…Online shopping intention has been widely studied in previous research (Ali, Hamdan, and Mahaputra, 2022;Anshu, Gaur, and Singh, 2022;Hamdan and Yuliantini, 2021;Pham and Nguyen, 2019). It has been recognized that the most important factor to be researched that influences repurchase intention in the context of online shopping is promotion (Luthfiana and Hadi, 2019;Tong, Xu, Yan, and Xu, 2022), website quality (Nafisah and Hayati, 2022;Pham and Nguyen, 2019), e-service quality (Hamdan and Paijan 2020;Sari and Hariyana 2019), dan e-trust (Miao et al, 2022;Prahiawan, Juliana, and Purba, 2021).…”

Section: Introductionmentioning

confidence: 99%

The Effect of E-Service Quality, Website Quality, Promotion, and E-Trust on Repurchase Intentions at E-Commerce Shopee in DKI Jakarta

Syachrony¹,

Hamdan²,

Ilhamalimy³

2023

BASKARA

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This study aims to analyze e-Service Quality, Website Quality, Promotion, and e-Trust against Shopee's Repurchase Intention in DKI Jakarta. This study uses a quantitative approach, and because the population in this study cannot be generalized with certainty, the result is that the sample selection uses a non-probability purposive sampling approach. Obtained 200 samples that have been confirmed as feasible for testing, because they have gone through the data screening stage. The first data analysis uses a descriptive analysis approach to ensure that the sample characteristics are appropriate to the context. Then using PLS-SEM data analysis through Smart-PLS 3.0 Software. The results of this study reveal that e-Service Quality and Website Quality have a negative and insignificant effect on Repurchase Intention. Meanwhile, promotion and e-Trust have a positive and significant effect on Repurchase Intention.

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Utilitarian Values and Hedonic Values of Women Coffee Lovers

Cited by 7 publications

References 40 publications

Online Shopping Behavior Model: Determining the Factors Affecting Repurchase Intention

Online Shopping Behavior Model: Determining the Factors Affecting Repurchase Intention

Technological change in the context of robotic coffee shops: focusing on consumer innovativeness

The Effect of E-Service Quality, Website Quality, Promotion, and E-Trust on Repurchase Intentions at E-Commerce Shopee in DKI Jakarta

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