Uso institucional de Twitter para combatir la infodemia causada por  la crisis sanitaria de la Covid-19

Polo, Marta Pulido; Hernández‐Santaolalla, Víctor; Lozano-González, Ana-Alicia

doi:10.3145/epi.2021.ene.19

Cited by 19 publications

(8 citation statements)

References 74 publications

(26 reference statements)

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“…Subsequent to the corresponding training period (performed during the month of August), the coding is carried out between 1 st and 30 th September 2020 by a single judge, by guaranteeing the intercoder agreement index (Krippendorff, 2004). The analysis files and the codebook were designed based on the works of Capriotti, Zeler & Oliveira (2019), Pulido-Polo, Hernández-Santaolalla & Lozano-González (2021), and on the classification of acts of the House of H. M. the King on its institutional website. Once encoded, the data obtained is stored in Microsoft Excel files for its subsequent computer processing with IBM SPSS statistical software.…”

Section: Methodsmentioning

confidence: 99%

The representation of the Spanish Crown in the public sphere through institutional acts

Polo

González

Luque-Crespo

2021

Communication & Society

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The main objective of this work is to analyse how the representation in the public sphere of the Crown and the Head of the Spanish State is managed towards public opinion through public, official, and unofficial institutional acts, as reported by the House of H. M. the King. To answer the research questions contained in this objective, a quantitative methodological design based on content analysis is carried out (Krippendorff, 2002). This is applied to a corpus of the 996 public, official, and unofficial acts, contained in the web institution of the House of H. M. the King, between 2015 and 2019, for its subsequent computer processing with SPSS statistical software. Through the concept of intramethod triangulation, a qualitative analysis is applied in an auxiliary way to answer RQ3. The results show not only that the presence of the Royal Family, in the acts observed, contributes towards the public staging of its constitutional functions, but also that there is a map of specific audiences on which the Royal House projects pertinent legitimising messages (regarding the Crown and the Head of State) based on perceived social demands. This confirms the existence of a dialogical communication system, supported by a strategic conception of Crown-society relations, which is resolved mainly through ceremonial acts.

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Section: Methodsmentioning

confidence: 99%

The representation of the Spanish Crown in the public sphere through institutional acts

Polo

González

Luque-Crespo

2021

Communication & Society

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“…La conexión de la empresa periodística con los usuarios denota índices de crecimiento importantes en el periodo 2019-2020, fenómeno de cercanía que está asociado con la pandemia SARS-CoV-2 y las ansias informativas en la población, pero decae de manera importante en el ciclo 2020-2021, especialmente en Twitter. Esta situación contrasta con el esfuerzo que el gobierno colombiano, al igual que otros (Pulido-Polo et al, 2021), hizo para convertir esta red en un canal informativo de la pandemia. En el ecosistema digital, la marca de la empresa periodística sigue siendo un referente de información importante.…”

Section: Interacción Medio/audiencia/usuariounclassified

Comunicación mediática y social en el entorno de crisis, polarización e inconformismo colombiano

Rubio

Gutiérrez-García

2022

EPI

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The communication industry in Colombia has promoted over the last decade a process of transformation and design of new proposals in both traditional media and digital natives, a range of operational strategies to distribute textual, sound, and visual formats through the social networks, adapting the content to the particularities and attributes of each one of them. The irruption of the implementation of the peace accords, the pandemic and citizen nonconformity taken to the streets have served to verify the real dimension of this reconfiguration, as well as its effectiveness in terms of credibility and scope in the face of an unprecedented scenario that has transformed the social and cultural interaction of citizens through technology. This research focuses on the response of Colombian journalistic agents to the demand for information during the period 2019, 2020 and 2021, from a mixed quantitative-descriptive methodology that allows identifying, quantifying, and assessing the relationship between newspapers, radio stations and television channels with the new platforms. The corpus of the study is made up of the publications on social networks of the Colombian media with the greatest circulation according to the Colombian Association for Media Research: two newspapers (El tiempo and El espectador), five radio stations (Caracol radio, W radio, Blu radio, RCN radio and La FM) and the news from the two television networks with the highest audience (Noticias Caracol and Noticias RCN). The results of the study show a reinforcement of the brand of the journalistic company as a reference for information and credibility, however, the current situation has not served to legitimize the role of journalists in social networks and has underlined the fragility of a media ecosystem highly exposed to polarization, manipulation, and mistrust. Resumen La industria de la comunicación en Colombia ha impulsado a lo largo de la última década un proceso de transformación y diseño de nuevas propuestas tanto en medios tradicionales como en nativos digitales, gama de estrategias operativas para distribuir formatos textuales, sonoros y visuales a través de las redes sociales, adaptando los contenidos a las particularidades y atributos de cada una de ellas. La irrupción de la implementación de los acuerdos de paz, la pandemia y el inconformismo ciudadano llevado a las calles han servido para constatar la dimensión real de esa reconfiguración, así como su efectividad en términos de credibilidad y alcance ante un escenario inédito que ha transformado la interacción social y cultural de los ciudadanos a través de la tecnología. Esta investigación centra su atención en la respuesta de los agentes periodísticos colombianos a la demanda de información durante el periodo 2019, 2020 y 2021, desde una metodología mixta cuantitativo-descriptiva que permite identificar, cuantificar y valorar la relación entre periódicos, emisoras de radio y canales de televisión con las nuevas plataformas. El corpus del estudio está compuesto por las publicaciones en redes sociales de los medios colombianos con mayor difusión según la Asociación Colombiana de Investigación de Medios: dos periódicos (El tiempo y El espectador), cinco cadenas de radio (Caracol radio, W radio, Blu radio, RCN radio y La FM) y los informativos de las dos cadenas televisivas de mayor audiencia (Noticias Caracol y Noticias RCN). Los resultados del estudio evidencian un refuerzo de la marca de la empresa periodística como referente de información y credibilidad, no obstante, la coyuntura del momento no ha servido para legitimar el papel de los periodistas en las redes sociales, y ha subrayado la fragilidad de un ecosistema mediático muy expuesto a la polarización, la manipulación y la desconfianza.

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“…In the field of social media, which is increasingly used to inform about public health measures, the main focus has been on what have been called the two pandemics: the coronavirus and the disinformation [ 40 , 41 , 42 , 43 ]. However, research has also been conducted from a political and institutional approach [ 44 , 45 , 46 , 47 ].…”

Section: Introductionmentioning

confidence: 99%

EU Member States’ Institutional Twitter Campaigns on COVID-19 Vaccination: Analyses of Germany, Spain, France and Italy

Navarro

Santofimia

2023

Vaccines

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The development of an effective vaccine against the SARS-CoV-2 coronavirus became the hope for halting the spread of the disease. In recent years, social networks have become important tools for political and strategic communication in the dialogue with citizens. Therefore, the messages emitted through them were important to address vaccine hesitancy and achieve collective immunity. This paper analyses the use of Twitter by politicians and institutions in EU Member States during the first fifty days after the Commission’s marketing authorisation of the first COVID-19 vaccine (21 December 2020 to 8 February 2021). To do so, a triple approach content analysis was carried out (quantitative, qualitative and discursive on feelings) applied to 1913 tweets published by the official profiles of the prime ministers, health ministers, governments and health ministries of Germany, Spain, France and Italy, the four most populous EU countries. The results point out that politicians and institutions gave preference to other issues on their political agenda over vaccine-related issues. Moreover, previous research hypotheses, such as those related to the underutilization of the Twitter tool as a two-way communication channel with citizens, are validated.

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Uso institucional de Twitter para combatir la infodemia causada por la crisis sanitaria de la Covid-19

Cited by 19 publications

References 74 publications

The representation of the Spanish Crown in the public sphere through institutional acts

The representation of the Spanish Crown in the public sphere through institutional acts

Comunicación mediática y social en el entorno de crisis, polarización e inconformismo colombiano

EU Member States’ Institutional Twitter Campaigns on COVID-19 Vaccination: Analyses of Germany, Spain, France and Italy

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