Using the Persuasive by Design-model to inform the design of complex behaviour change concepts: two case studies

Abstract

Recently, there has been an increase in interest for the integration of insights from the behavioural sciences into the design process. The Persuasive by Design model aims to provide an evidence-based framework by which designers gain access to relevant theoretical insights from the behavioural sciences. This paper examines the use of the model in two case studies that dealt with complex behavioural change situations. In both studies, the model proved to be a valuable aid in determining target behaviours and operationalizing intervention concepts, especially in the early stages of the design process. Some shortcomings of the model also transpired. The model was seen as too complex, and its psychological frame does not prevent designers to overlook possible systemic moderators of behaviour. Implications for further development of tools that give access to model insights are discussed.

Evidence for increasing physical activity in children with physical disabilities: a systematic review

“…Possible future interventions may be developed in co‐design with the children with physical disabilities and their parents. This is a relatively new approach that shows positive findings in other healthcare areas . These new interventions should first be piloted in, for example, case studies or case series, after which they can be further developed and improved.…”

“…This is a relatively new approach that shows positive findings in other healthcare areas. [47][48][49] These new interventions should first be piloted in, for example, case studies or case series, after which they can be further developed and improved. If these stages are completed, larger effect studies may be undertaken to analyse the effect at a group level.…”

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“…Finally, it is not at all uncommon in design projects that insights from desk-, literature-and user research are used only in a preliminary, ideation phase, as a source of inspiration (Hermsen, Mulder, Renes, & Van der Lugt, 2015). Later on in the design process, this knowledge tends to get cluttered by ideas, concepts and other design materials, which leads to designers relying solely on their 'gut feelings', which may very well contradict earlier findings from research.…”

Design para Mudança de Comportamento: Uma Abordagem Interdisciplinar

“…Frequentemente, não são incluídos neste processo todos os atores (designers, usuários e profissionais de outras áreas do conhecimento). A esse respeito, Hermsen et al (2015) mencionam que os projetos de design para mudança de comportamento estão utilizando as teorias das ciências comportamentais apenas em uma fase preliminar de ideação como fonte de inspiração, o que, por consequência, faz com que, nas etapas seguintes do projeto, essas teorias fiquem perdidas em meio às ideias, aos conceitos e aos outros processos de projeto. Outra problemática levantada por Hermsen et al (2016) concerne à falta de integração da pesquisa em design com os cientistas comportamentais.…”