Using SWOT Analysis and Sem to Prioritize Strategies in Foreign Exchange Market in Iran

Decision makers use SWOT analysis as the most important tool in strategic management process. It enables managers with the discovery and collection of facts resulting from both internal and external analysis. This analysis then becomes the foundation for strategy formulation. The process is not without flaws. It does not include any means of analytically determining the importance of factors or assessing the fit between SWOTS factors and decision alternatives. It is based mainly on qualitative analysis. This research's aim is to prioritize strategies by the integration of the SWOT and the factors analysis. The first phase consists of determining the SWOT matrix. The second phase consists of weighing and prioritizing the SWOT strategies. A two steps process is proposed; step 1, using factor analysis (Rotated Component Matrix) and step 2, creating a statistical method. The proposed is simple to use and applicable for organization. This method is applied to Avid Food Industry (a Persian food manufacturer) starting with 34 strategies that are consequently reduced to 13 applicable ones.

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“…Mohammad Shariatmadari et al (2013), studied of Iran's Exchange Market, and used a combination of SEM and ANP methods for ranking strategies.…”

Section: Ranking and Prioritizing Strategiesmentioning

confidence: 99%

An integration of SWOT and factor analysis to determining and prioritizing strategies: case study of a Persian food industry

Moghaddaszadeh

Sarfaraz

Komijan

et al. 2015

Int J Syst Assur Eng Manag

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“…O principal objetivo é apontar os principais fatores internos e externos em um ambiente específico, com o intuito de auxiliar a organização na compreensão da situação atual e na formulação de estratégias de acompanhamento para a empresa (SHARIATMADARI et al, 2013;RACHID;EL-FADEL, 2013). Sendo assim, pode ser considerada como sendo uma das melhores maneiras para se selecionar a estratégia organizacional, uma vez que permite priorizar a escolha.…”

Section: Análise Swotunclassified

“…Assim, qualquer mudança nos pesos pode ocasionar alteração na prioridade das estratégias (SHARIATMADARI et al, 2013;YAVUZ;BAYCAN, 2013).…”

Section: Análise Swotunclassified

Contribuições De Um Planejamento Estratégico Para Uma Empresa De Médio Porte Produtora De Sucos Concentrados

Guerra¹,

Marmentini²

2014

Revista Brasileira de Gestão e Inovação

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Resumo O planejamento estratégico é uma ferramenta eficaz que possibilita o direcionamento para a empresa no longo prazo, tendo em vista atingir os objetivos traçados. O presente artigo tem como objetivo geral identificar as principais contribuições da aplicação de um modelo de planejamento estratégico em uma empresa de médio porte produtora de sucos concentrados localizada na Serra Gaúcha/RS. O estudo é uma pesquisa qualitativa de caráter exploratório, tendo sido aplicado o método de pesquisa estudo de caso. O modelo aplicado foi adaptado de Oliveira (2002), tendo sido desenvolvido com sucesso por ser uma ferramenta de fácil aplicação e entendimento. Os resultados mostraram que a empresa estudada não possui planejamento estratégico formal, é uma empresa familiar, não estabelece prioridade de ações, possui baixa diversificação do mix de produtos, concentra as vendas em poucos clientes, necessitando redefinir suas ações visando retenção de clientes rentáveis no longo prazo. Palavras-chave: Planejamento estratégico, Sucos Concentrados, Empresa de médio porte. AbstractStrategic planning is an effective tool that enables targeting for the company in the long term, with a view to achieving the objectives. This article aims to identify the main contributions of the general application of a model of strategic planning in a midsize company producer of concentrated juices located in the Serra Gaúcha/RS. The study is a qualitative research of exploratory character, having been applied the method of case study research. The applied model was adapted from Oliveira (2002), having been successfully developed for being a tool of easy application and understanding. The results showed that the company studied lacks formal strategic planning, is a family owned company, does not establish priority actions, has low diversification of product mix, concentrated sales in a few customers, requiring reset their actions aiming at profitable customer retention in the long term.

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“…Moreover, it can serve as a basis to what can, and cannot be done to improve particularly the competitive position of port. According to scholars [3] [4], the analysis of organization's strength, weakness, opportunities and threat (SWOT) is one of the powerful tools used in the adoption of strategy. SWOT analysis is a strategic management tool employed to formulate strategy based on the evaluation of strength and weakness within the organization and opportunities and threat that are outside the organization.…”

Section: Introductionmentioning

confidence: 99%

“…However, the conventional SWOT analysis is a literal description rather than quantified analysis and as such is insufficient [5]. For instance, the conventional SWOT does not provide an analytical mean to prioritize factors and strategies and to determine the relative importance of factors in the multi-criteria analysis [3]. In order to solve this drawback and enhances the subjective analysis inherent to SWOT many researchers have proposed a hybrid SWOT approach.…”

Section: Introductionmentioning

confidence: 99%

An Evaluation of Abidjan Container Terminal Competitive Position in West Africa Using a Fuzzy Quantified SWOT Framework

Anguibi¹,

Balla²,

Allate³

2016

OJAppS

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This article proposes a quantified SWOT framework which integrates fuzzy linguistic preference relation to evaluate the competitive position of Abidjan container terminal in West Africa. The integration of fuzzy linguistic preference relation in the quantified SWOT framework circumvents the difficulties in terms of data collection and consistency of judgment matrices prevailing in the conventional AHP and Fuzzy AHP. Moreover, the study provides relevant evidences about the key internal and external attributes shipping lines considered as important and hence the attributes that ports/ terminals most need to enhance in order to improve their attractiveness and be well positioned in the market. On the other hand, the change in terminals competitive position between 2010 and 2013 highlights that the difficulties of West African ports in attracting customers in the sub-region are not only related to internal problems such as inadequate infrastructures, facilities or inefficiency, but significant political and economic constraint outside the ports constraints their competitiveness.

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Using SWOT Analysis and Sem to Prioritize Strategies in Foreign Exchange Market in Iran

Cited by 17 publications

References 18 publications

An integration of SWOT and factor analysis to determining and prioritizing strategies: case study of a Persian food industry

An integration of SWOT and factor analysis to determining and prioritizing strategies: case study of a Persian food industry

Contribuições De Um Planejamento Estratégico Para Uma Empresa De Médio Porte Produtora De Sucos Concentrados

An Evaluation of Abidjan Container Terminal Competitive Position in West Africa Using a Fuzzy Quantified SWOT Framework

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