Using Stated Preference Valuation to Support Sustainable Marine Fishery Management

Abstract

This study uses a random parameters logit (RPL) model to estimate the Taiwanese preference for northern shrimp (NS) products (NSP) with the Marine Stewardship Council (MSC) label. The estimated results show that, ceteris paribus, the marginal willingness to pay (MWTP) of Taiwanese consumers for NSP with the MSC label is up to New Taiwan dollar (NTD) 84.86 in comparison to products without the label. Moreover, the price of MSC-labeled NSP has a positive effect on the quantity demanded by Taiwanese consumers. They also prefer products in smaller packages and with shorter certification periods. The positive effect can be explained by the Veblen effect or the fact that sometimes prices are perceived as signals of product quality. However, the effects of preference for smaller packages and shorter certification periods are minimal compared with the effects of preference for MSC-labeled products. When consumers are unfamiliar with products or labels, a high price is a viable marketing strategy. However, the advantage cannot sustain the promotion of products and labels.

Urban–Rural Comparison of the Association between Unsupportive Relationships, Perceived Stress, Authentic Self-Presentation, and Loneliness among Young Adults in Taiwan

“…The data collected from a total of 358 townships/districts in Taiwan were classified into seven categories: metropolitan cities, urban cities, rising cities, traditional industrial townships, rural townships, aged townships, and remote townships. This classification was performed on the basis of the following variables: ‘rural employment as a proportion of the total employment’, ‘nonrural employment as a proportion of the total employment’, ‘professionals and executives as a proportion of the total employment’, ‘population aged between 15 and 64 years as a proportion of the total population’, ‘population aged ≥ 65 years as a proportion of the total population’, ‘population with university education and above as a proportion of the total population’, ‘population density’, and ‘population growth in the last 5 years’ [ 53 ]. A multistage cluster sampling process was performed using the probability proportional to size method to randomly select individuals aged > 18 years old from Taiwan’s population data for the survey [ 54 ].…”

Consumer Preferences and Willingness to Pay for Clams with Sustainability Certification in Mediterranean Countries

“…Despite studies conducted on consumer perceptions and preferences for MSC-labelled FAPs, such as seafood in general [21], frozen processed Alaska pollock products [22], shrimp [23], canned tuna [24] and shark-free products [25], no general evidence of a price premium for eco-labelled products was found; on the contrary, differences between countries and products were found. Cross-country studies are rare and there is still a research gap in assessing consumer preference and willingness to pay a higher price in the case of bivalves (such as clams).…”