Using Social Media in Education and Using Social Media Strategies in Education and Corporate Organizations in the U.S. and Belarus

Abstract

Rapid growth of new media technologies allows organizations to communicate with consumers in immediate and interactive ways via blogs and social media websites such as Facebook and Twitter. Consumers, companies, and organizations bypass mass media gatekeepers and engage in direct communication exchanges. This study examines social media efficacy from the perspective of corporate and educational organizations in the United States and Belarus. Using the Delphi method, authors administered iterative surveys to a panel of sixteen experts, seeking consensus points. Access to financial, staff, and technical resources allow corporations to make intensive and effective use of social media. Non-profit and education organizations are interested in ability to relate to stakeholders by low-cost technologies, human interest stories, and personal connections. US organizations valued appropriateness for target audience as the most important factor in evaluating the best use of social media. Belorussian organizations valued effectiveness of the channel itself or ease of use.

Knowledge-intensive teamwork development through social media adoption after the COVID-19 pandemic in higher education institutions

“…The results showed that social media adoption in higher education institutions positively impacts leadership and knowledge revision. As Vilceanu, FitzGerald [ 6 ] discovered, social media allows leaders to stay current, including following experts for the latest information, participating in discussions, and visiting informed on developments. Second, leaders can share knowledge and establish reputations by publishing articles and content and engaging in discussions - positioning themselves as experts [ 90 ].…”

“…Furthermore, the adoption of technology by HEIs is contingent on organizational strategy and differs among HEIs in the same education system [ 5 ]. The use of social media in education has drawn interdisciplinary interest [ 6 , 7 ] as HEIs shift communication from one-way to interactive to regularly engage stakeholders [ 8 ]. Continual society-wide communication needs frequent updates across media, especially social platforms.…”

Flipping the Business Classroom

“…Subsequent lectures focus on problems students are still having after self-study of the material… (Bates & Galloway, 2012, p. 1). Simplisticallydefineditreferstoastudymethodologyinwhichstudentsdothehomeworkat schoolandtheschoolworkathome (McCrea,2016).Thispedagogicalapproachpermitsteachers/ instructorstomakeuseofacombinationofclassroommethodologiesaimedatcombininge-learning andclassroominstruction (Majumdar,2013;Momani,2020;Vilceanu,FitzGerald,&Sadovskaya, 2019;Mallek,Ghozzi,&Gargouri,2020).Suchablendisknowntobesuperiortotheindividual useofeithermethodology (Koller,2011).…”