Using Social Media in Data Collection:
            Designing Studies with the Qualitative E-Research Framework

Salmons, Janet

doi:10.4135/9781473983847.n12

Cited by 22 publications

(17 citation statements)

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“…These sources come together with news articles, project websites, scholarly and grey literature to provide perspective on recent developments in Bhutan. Since 2008, I have continued to study issues of religion and environmental management in Bhutan through digital ethnography using unobtrusive observation of extant social media and internet posts (Salmons 2018). In developing and analyzing the present case study, I highlight factors that program staff and evaluators identified as salient to the success of the project, as well as those aspects of the project that resonate with themes that emerged from my earlier interviews including religious and spiritual perspectives, perceptions of waste, and methods and motivations for addressing it.…”

Section: Methodsmentioning

confidence: 99%

The Reincarnation of Waste: A Case Study of Spiritual Ecology Activism for Household Solid Waste Management: The Samdrup Jongkhar Initiative of Rural Bhutan

Allison

2019

Religions

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As rural and subsistence households in the Global South take on the consumption habits of industrialized countries, shifting consumption patterns have contributed to cascades of nonbiodegradable solid waste overwhelming the ability of households, municipal authorities, and governments to manage. As global capitalism expands around the world, spiritual ecology approaches to waste and pollution can provide deeper insight into the attitudes and practices that create a “throw away” society. In rural southern Bhutan, the revered Buddhist teacher, Dzongsar Jamyang Khyentse Rinpoche, initiated a waste reduction project based on Bhutan’s guiding development philosophy of Gross National Happiness. Through engaging cultural and spiritual values, and drawing on the inspirational qualities of social and spiritual leaders, the Samdrup Jongkhar Initiative’s Zero Waste project is an example of spiritual ecology activism for household waste management and waste reduction.

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Section: Methodsmentioning

confidence: 99%

The Reincarnation of Waste: A Case Study of Spiritual Ecology Activism for Household Solid Waste Management: The Samdrup Jongkhar Initiative of Rural Bhutan

Allison

2019

Religions

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“…All comments were coded multiply based on the a priori coding scheme (Angus, ) in a qualitative content analytic vein, against the background of the three laddering strata, dimensionalized according to (a) the comments’ relevance to the brand initiated theme (b) their valencing (c) in the case of values, whether they are congruent or incongruent with the specific brand value that is conveyed in the brand initiated theme of the focal threads. The CAQDAS software NVivo 12 Plus was used for coding, analyzing, and synthesizing the data in an iterative fashion (Salmons, ).…”

Section: Methodsmentioning

confidence: 99%

Negative brand meaning co‐creation in social media brand communities: A laddering approach using NVivo

Rossolatos

2019

Psychology and Marketing

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Social media brand communities (SMBCs) have been heralded for their co‐creative, participatory potential whereby consumers actively contribute to the proliferation of meaningful brand avenues in a virtuously circular relationship with brands. Elevated loyalty and enhanced brand equity have been posited repeatedly as likely outcomes of a positively engaged community of brand aficionados. However, evidence to the contrary as negative brand co‐creation or brand co‐destruction has been progressively piling up in the extant literature. This paper contributes to the meaning co‐creation in SMBCs literature primarily on two grounds: first, by offering a methodological framework for adapting the laddering research technique in a mixed methods vein to SMBCs data in a thread‐specific context, by leveraging the analytical capabilities of NVivo CAQDAS software; second, by addressing bottlenecks in the applicability of the proposed methodology in light of negative brand co‐creation.

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“…Comments on PulseToday can be considered ‘extant’ material, created independently of any intervention, influence, or prompts by the researcher. 14 Data collection consisted of gathering the comments posted on PulseToday articles and was unobtrusive as the authors had no direct contact with the contributors of the comments.…”

Section: Methodsmentioning

confidence: 99%

“… 13 ‘Qualitative e-research’ is an umbrella term used to describe methodological traditions for using online technologies, including social media, to study experiences, perceptions, or behaviours through verbal or visual expressions, actions, or writings. 14 Social media content is collected as research data and analysed, using qualitative data analysis methods traditionally employed in studies of texts transcribed from ethnographic observations (field notes), focus groups, or research interviews. 15 In health research, there has been some interest in the use of internet technologies, for example, studies about the use of social media to share health information, 16 and several analyses of the content of online discussion boards for specific health problems.…”

Section: Introductionmentioning

confidence: 99%

GPs’ views of health policy changes: a qualitative ‘netnography’ study of UK general practice online magazine commentary

et al. 2018

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BackgroundShifts in health policy since 2010 have brought major structural changes to the English NHS, with government stating intentions to increase GPs’ autonomy and improve access to care. Meanwhile, GPs’ levels of job satisfaction are low, while stress levels are high. PulseToday is a popular UK general practice online magazine that provides a key discussion forum on news relevant to general practice.AimTo analyse readers’ reactions to news stories about health policy changes published in an online general practice magazine.Design and settingA qualitative ’netnography’ was undertaken of readers’ comments to PulseToday.MethodA sample of readers’ comments on articles published in PulseToday was collated and subjected to thematic analysis.ResultsAround 300 comments on articles published between January 2012 and March 2016 were included in the analysis, using ‘access to care’ as a tracer theme. Concern about the demand and strain on general practice was perhaps to be expected. However, analysis revealed various dimensions to this concern: GPs’ underlying feelings about their work and place in the NHS; constraints to GPs’ control of their own working practices; a perceived loss of respect for the role of GP; and disappointment with representative bodies and GP leadership.ConclusionThis study shows a complex mix of resistance and resignation in general practice about the changing character of GPs’ roles. This ambivalence deserves further attention because it could potentially shape responses to further change in primary care in ways that are as yet unknown.

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Using Social Media in Data Collection: Designing Studies with the Qualitative E-Research Framework

Cited by 22 publications

References 0 publications

The Reincarnation of Waste: A Case Study of Spiritual Ecology Activism for Household Solid Waste Management: The Samdrup Jongkhar Initiative of Rural Bhutan

The Reincarnation of Waste: A Case Study of Spiritual Ecology Activism for Household Solid Waste Management: The Samdrup Jongkhar Initiative of Rural Bhutan

Negative brand meaning co‐creation in social media brand communities: A laddering approach using NVivo

GPs’ views of health policy changes: a qualitative ‘netnography’ study of UK general practice online magazine commentary

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