2018
DOI: 10.3399/bjgp18x696161
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GPs’ views of health policy changes: a qualitative ‘netnography’ study of UK general practice online magazine commentary

Abstract: BackgroundShifts in health policy since 2010 have brought major structural changes to the English NHS, with government stating intentions to increase GPs’ autonomy and improve access to care. Meanwhile, GPs’ levels of job satisfaction are low, while stress levels are high. PulseToday is a popular UK general practice online magazine that provides a key discussion forum on news relevant to general practice.AimTo analyse readers’ reactions to news stories about health policy changes published in an online general… Show more

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Cited by 10 publications
(15 citation statements)
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“…We can observe what issues the participants orient to in a genre they co-produce with each other rather than with the researcher. This approach is sometimes referred to as netnographic (Kozinets, 2010) as it treats social media content as a text in the same way as an ethnographer would treat the text produced by their observations (Elvey et al, 2018). Although some netnographies use monologic data to analyse prevailing discourses and attitudes (e.g.…”
Section: Methodsmentioning
confidence: 99%
“…We can observe what issues the participants orient to in a genre they co-produce with each other rather than with the researcher. This approach is sometimes referred to as netnographic (Kozinets, 2010) as it treats social media content as a text in the same way as an ethnographer would treat the text produced by their observations (Elvey et al, 2018). Although some netnographies use monologic data to analyse prevailing discourses and attitudes (e.g.…”
Section: Methodsmentioning
confidence: 99%
“…To investigate the media's effect on consumer attitude and preferences towards a maintainable body image, this study took an ethnographic approach of studying online behaviour, described by Kozinets [53] as 'netnography' [54]. Netnography applies ethnographic approaches to online behaviour, drawing on publicly accessible online social interactions in the same way that an ethnographer observes human behaviour in the field [53].…”
Section: Methodsmentioning
confidence: 99%
“…To generate a manageable data sample, there was a pragmatic need for three body shapes or images that the study could focus on. Thus, using an opportunistic approach [54], this study focused on three key body shapes: 'super-skinny' , 'plus-size' and 'fitness built body shape' . Fitness built body shape particularly focused on the body shape and size that can be managed after childbirth or similar.…”
Section: Methodsmentioning
confidence: 99%
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“…Despite some evidence for their effect [30][31][32] , some have questioned whether the introduction of incentivisation or enforcement may impact the delivery of proper and ethical care 33,34 . This notion is particularly concerning here as there are genuine exceptions whereby the prescribing of OTC medications is justified.…”
Section: Comparison With Existing Literaturementioning
confidence: 99%