Using social cognitive theory to explain consumers' behavioral intentions in response to direct-to-consumer prescription drug advertising

Predicting farmers’ water conservation goals and behavior in Iran: A test of social cognitive theory

“…Social cognitive theory has been proven a successful model for a range of behaviors with respect to the health domain; exercise, dietary behaviors, stress management/coping, medication regimens, condom use (Young et al, 2005), and energy conservation (Thøgersen and Grønhøj, 2010). While, to our knowledge, no study…”

“…It explains human behavior as a relationship between behavioral, environmental, and personal factors that operate as interactive determinants of each other (Kanekar and Sharma, 2009) in a reciprocal determinism (Phipps et al, 2013). At different times, one determinant may have a dominant effect on the others, allowing different stimuli to influence human thought, affect, and behavior in a variety of ways (Young et al, 2005). Outcome expectancy and self-efficacy beliefs are two keys component of SCT.…”

“…Outcome expectancy and self-efficacy beliefs are two keys component of SCT. An outcome expectancy is a judgment of, or a belief about, the likely consequences of enacting a specific behavior (Bandura, 1986) or a kind of incentive for humans to perform a specific behavior (Young et al, 2005). This is important, as people will usually only perform a certain behavior if incentivized to do so (Bandura, 1977).…”

“…As such, self-efficacy is concerned with judgments of how well one will be able to perform the courses of action required to deal with future situations (Bandura, 1982). Many researchers believe that self-efficacy is the most important prerequisite for behavioral change and that it is something that mediates between cognition and an individual's behavior (Young et al, 2005). Many theories and models have used this construct to understand behavior, for example, social cognitive theory (Bandura, 1986), theory of planned behavior (Ajzen, 1991), and the health belief model (Rosenstock, 1974).…”

Potential Spillover Educational Effects of Cancer-Related Direct-to-Consumer Advertising on Cancer Patients’ Increased Information Seeking Behaviors: Results from a Cohort Study

“…The authors posited that the presence of such social modeling cues could motivate patients to find out more information about their symptoms from their physicians. In another study among young women, having positive outcome expectancies of discussing about an advertised drug with physicians increased women’s intention to communicate with physicians about the drug [49]. Furthermore, Deshpande and colleagues reported that favorable opinions about DTCA utility (a scale derived from three items about whether DTCA allowed people to be more involved with their health care, make decisions about prescription medicines, and educate people about risks and benefits of prescription medicines) doubled the odds of survey respondents utilizing DTCA information to talk to their doctor about a medical condition [8].…”