Using Lifestyle Analysis to Develop Lodging Packages for Staycation Travelers: An Exploratory Study

James, Alexandra Michelle; Ravichandran, Swathi; Chuang, Ning‐Kuang; Bolden, Edward C.

doi:10.1080/1528008x.2016.1250240

Cited by 41 publications

(43 citation statements)

References 49 publications

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“…As mentioned above, some of these places support the idea of travel packages. These cities often include travel packages on their websites in order to encourage leisure travelers to visit their destination for the unique experiences that these destinations provide (Beckman, Kim, & Kumar, 2013;Bracco, 2013;Elliot & Joppe, 2010;James et al, 2017). Many of these destinations are marketing their city using different forms of art and creativity native to the city.…”

Section: Place Marketingmentioning

confidence: 99%

“…Cities can market themselves via various creative strengths including performing arts, music, sports, and film (Lim & Bendle, 2011;O"Connor & Flanagan, 2008;Phillips & Schofield, 2007;Ward & O"Regan, 2009). Other unique experiences include museums, theme parks, seasonal events (festivals), and zoos (James et al, 2017;K. Kim & Uysal, 2003).…”

Section: Place Marketingmentioning

confidence: 99%

“…Thus, these potential tourists see value and convenience for each of the packages provided on DMO websites. Each of the businesses involved in the packages see increased visitation to their restaurants, hotels, theme parks, museums, and zoos (James et al, 2017). The success of travel packages that promote a destination is heavily relied upon whether the services/products being offered are unique and desirable.…”

Section: Introductionmentioning

confidence: 99%

“…Many of these DMO"s work with hotels, local attractions, and seasonal events to provide travel packages for the destination they represent. These attractions include unique activities to the destination such as theme parks, zoos, museums, and local restaurants (featuring local, regional cuisine) (Bracco, 2013;James et al, 2017). In bundling these unique activities, DMOs provide a convenience to the consumer.…”

Section: Introductionmentioning

confidence: 99%

“…This process, also known as bundling, involves combining two or more services or products into a value-priced package (Guiltinan, 1987). Today, more and more consumers are browsing and purchasing online travel packages (Bracco, 2013;James, Ravichandran, Chuang, & Bolden, 2017;Tanford, Baloglu, & Erdem, 2012). Many DMOs (Destination Marketing Organizations) use travel packages on their website to promote the destination to tourists.…”

Section: Introductionmentioning

confidence: 99%

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Consumer Preference and Willingness to Pay for the Tourism Packages: A Conjoint Study of a Rural Destination

Beckman

Chang

2018

BMS

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Many small cities and towns seek to promote their destinations to leisure travelers via their website. Leisure travelers consist of singles, couples, families, and friends travelling together. While not part of the more lucrative group market, leisure travelers are nonetheless important to the economy of a destination. For instance, families that travel are looking for the types of restaurants, hotels, and activities that are family-friendly. Couples may be looking for a romantic getaway including a charming hotel and a pleasant restaurant. Some destinations will attempt to cater to these travelers by providing packages on their website that cater to families and couples. Thus, it is important to determine what types of packages families (and couples) want for their trip, the perceived value of the packages, and how much they would be willing to pay for these packages. This study uses a choice-based conjoint study to determine willingness to pay (WTP) for various package choices geared towards families in a rural destination.

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Section: Place Marketingmentioning

confidence: 99%