Using Google Trends in Management Fashion Research: A Short Note

Madsen, Dag Øivind

doi:10.18374/ejm-16-1.9

Cited by 14 publications

(14 citation statements)

References 25 publications

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“…First, we will take a look at the awareness and interest in the BOS concept among organizations and managers on the demand-side. The level of awareness provides an indication about the potential adoption and diffusion of a management concept (Madsen 2016a). Therefore, for suppliers of new concepts, it is of critical importance to disseminate information to the adopter market.…”

Section: Awareness and Interestmentioning

confidence: 99%

“…Another way of assessing managerial interest in BOS is to utilize Internet search data. In previous research it has been suggested that search behavior may say something about the interest in a concept (Madsen 2016a). While Google Trends only contains data from 2004 and onwards, this is not a problem in the case of BOS since the term was not introduced until the mid-2000s Mauborgne 2004, 2005b).…”

Section: Awareness and Interestmentioning

confidence: 99%

“…For example, it could be that managers nowadays are interested in learning about (even) newer concepts such as, for example, Big Data Analytics and Internet of Things. A second explanation is that there is less of a need to "Google" management concepts as they become well-known and established in managerial education and practice (Madsen 2016a). This could well be the case for BOS, since the concept has become part of the standard vocabulary in the field of strategy and management (Birkinshaw and Mark 2017;Low and Ang 2013;Mi 2015).…”

Section: Awareness and Interestmentioning

confidence: 99%

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Examining the Emergence and Evolution of Blue Ocean Strategy through the Lens of Management Fashion Theory

Madsen

Slåtten

2019

Social Sciences

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Blue Ocean Strategy (BOS) is a management concept which prescribes that organizations, rather than going head-to-head with competitors, try to create and exploit new market spaces, so-called blue oceans. Since its inception in the mid-2000s, BOS has become one of the most popular concepts in the field of strategy and one of the biggest buzzwords in the business world. This paper examines the emergence and evolution of BOS through the lens of management fashion theory. The analysis shows that the BOS concept exhibits several characteristics which makes it highly appealing to organizations and managers. In addition, the emergence of the concept was helped by a good fit with the zeitgeist in the field of strategy during the 2000s, which had shifted to a strong focus on theories and ideas about disruptive innovation and business model innovation. The popularization of the BOS concept can also be attributed to the backing of a powerful supply-side actors, and, in particular, the concept’s creators Kim and Mauborgne. While the attention given to BOS in public management discourse suggests that the concept can currently be considered highly fashionable, evidence about the concept’s use on the demand-side remains limited. Most surveys indicate that the adoption and diffusion is lower than would be expected based on the intensity of discourse surrounding the concept. Therefore, the current study provides some support for the view that supply-side and demand-side activity related to management fashions does not necessarily coevolve.

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Section: Awareness and Interestmentioning

confidence: 99%

Section: Awareness and Interestmentioning

confidence: 99%

Section: Awareness and Interestmentioning

confidence: 99%

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Examining the Emergence and Evolution of Blue Ocean Strategy through the Lens of Management Fashion Theory

Madsen

Slåtten

2019

Social Sciences

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“…Selv om man bør vaere forsiktig med å tolke for mye ut av data fra Google Trends, kan det gi en indikasjon på trender når det gjelder interessen for og nyhetsverdien til ledelseskonsepter (Madsen, 2016).…”

Section: Interesseunclassified

HR-analyse som ledelseskonsept og ledelsesmote

Madsen¹,

Slåtten²

2018

SiS

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Artikkelen drøfter HR-analyse som ledelseskonsept og ledelsesmote. HR analyse handler om å samle inn og analysere HR-data for å kunne fatte bedre beslutninger og har gjennom de siste årene vokst fram til å bli et svært populært konsept blant praktikere og konsulenter innen HR-feltet. Til tross for konseptets popularitet og oppmerksomhet er det blitt viet lite oppmerksomhet fra forskere. Ved å bruke teorier om ledelseskonsepter og ledelsesmoter er formålet med denne artikkelen å bedre kunne forstå utbredelsen av HR-analyse og de sterke kreftene som står bak spredningen av konseptet. Vi presenterer også noen funn fra virksomheters anvendelse av konseptet.

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“…com/trends) (Choi & Varian, 2012) can provide some insights into trends in the interest in management concepts such as outsourcing over a certain time period (Madsen, 2016). A limitation of Google Trends is that it only contains search data from 2004 and onwards, which means that it can only provide a partial picture of the trajectory of the interest in outsourcing.…”

Section: Interestmentioning

confidence: 99%

Examining the popularity trajectory of outsourcing as a management concept

Madsen

2017

Problems and Perspectives in Management

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This paper examines the popularity trajectory of outsourcing as a management concept. The paper shows that while outsourcing is an old management practice that has roots that date back centuries, it did not gain widespread popularity as a modern organizational practice until the 1980s. While the initial outsourcing hype and craze of the late 1980s and early 1990s has waned, outsourcing has shown considerable staying power as a management concept, even in the face of counter-movements such as backsourcing and insourcing. Although the experiences with implementation of outsourcing are mixed, outsourcing remains a widely used management concept. However, the current relatively low satisfaction level among users could influence the future popularity trajectory of the outsourcing concept.

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Using Google Trends in Management Fashion Research: A Short Note

Abstract: Google Trends (GT)

Cited by 14 publications

References 25 publications

Examining the Emergence and Evolution of Blue Ocean Strategy through the Lens of Management Fashion Theory

Examining the Emergence and Evolution of Blue Ocean Strategy through the Lens of Management Fashion Theory

HR-analyse som ledelseskonsept og ledelsesmote

Examining the popularity trajectory of outsourcing as a management concept

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