Using Facebook to recruit for a public health campaign evaluation

Kite, James; Collins, Maxwell D.; Freeman, Becky

doi:10.17061/phrp29011901

Cited by 2 publications

(2 citation statements)

References 3 publications

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“…Conducting online studies via social media (e.g., Facebook) is feasible, especially considering the fact that this process is inexpensive (Kite, Collins, & Freeman, 2019;Kite, Grunseit, & Li, 2019). Special attention must nevertheless be given to the task of ensuring the representativeness of the sample, since the results of this process do not indicate whether social media allows the individual to recruit a sample that is comparable to the samples that can be obtained using other methods.…”

Section: Creating Studies Based On Participants' Anonymitymentioning

confidence: 99%

“…According to Young et al (2013), the proper use of media is based both on the targeted content of the message and the personalities of the leaders of the community under study. According to Kite, Collins, and Freeman (2019) and Kite, Grunseit, and Li (2019), a good communication strategy is based not only on advertising that is targeted to reach the maximum number of people but also on relevant page content to trigger word-of-mouth marketing, thus promoting greater engagement in support of the campaign. Designing social media also requires receiving help from a third party specializing in the design of IT tools (Sharma et al, 2014) and/or agroecological skills.…”

Section: Collective Constructionmentioning

confidence: 99%

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What Lessons Can Be Learned for the Agroecological Transition From the Use of Social Media in Preventive Medicine?

Soulignac

Pinet

Bodelet

et al. 2023

International Journal of Agricultural and Environmental Information Systems

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In agriculture, web-based social media are increasingly used to share knowledge concerning best practices. One goal of agroecology is to reduce the use of synthetic chemical inputs. Agroecology represents a contrast with intensive agriculture in that it better manages interactions with life forms. It is crucial to help people share their knowledge to accomplish the agroecological transition. This paper proposes an analogy between the use of social media to facilitate (1) caring for plants in the context of agroecology and (2) preventing human diseases in the context of medicine. The authors created a bibliography of scientific publications related to social media use in preventative medicine to identify best practices for social media use (and the associated drawbacks) that can be applied to develop social media dedicated to agroecology.

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Section: Creating Studies Based On Participants' Anonymitymentioning

confidence: 99%