Using Experimental Auctions to Examine Demand for E-Cigarettes

O’Connor, Richard J.; Rousu, Matthew C.; Bansal-Travers, Maansi; Vogl, Lisa; Corrigan, Jay R.

doi:10.1093/ntr/ntw257

Cited by 5 publications

(10 citation statements)

References 22 publications

(21 reference statements)

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“…12,13,40,48,52,55,56, Of these, 19 were from cross-sectional surveys on the effect of e-cigarette advertisement and marketing exposure on intention to use, or perceptions of e-cigarettes, or use of e-cigarettes, 12,13,40,48,55,56,61,64,68,69,72,74,76,77,[79][80][81]83 five were from randomized trials on the effect of e-cigarette advertisement exposure on attitudes and use of e-cigarettes, 62,63,65,66,73 five were from between-subjects experimental studies on the effect of e-cigarette advertisement exposure on intention to use e-cigarettes, 52,59,60,67,73 one was from a factorial within-subjects quasi-experimental study of e-cigarette and snus advertising message framing, 78 one was from a longitudinal analysis of sales data to measure e-cigarette demand, 70 and two were experimental auctions to assess the impact of advertisements demand for and willingness to pay for e-cigarettes. 71,75 The specific measures used to assess e-cigarette perceptions and use are listed in Table 2.…”

Section: E-cigarette Marketing and Association With Perceptions And Usementioning

confidence: 99%

E-Cigarette Marketing and Communication: How E-Cigarette Companies Market E-Cigarettes and the Public Engages with E-cigarette Information

Collins

Glasser

Abudayyeh

et al. 2018

Nicotine &Amp; Tobacco Research

213

136

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The present article provides a comprehensive review of e-cigarette marketing and how the public engages with e-cigarette information. Studies suggest an association between exposure to e-cigarette marketing and lower harm perceptions of e-cigarettes, intention to use e-cigarettes, and e-cigarette trial, highlighting the need to for advertising regulations that support public health goals. Findings from this review also present the methodological limitations of the existing research (primarily due to cross-sectional and correlational analyses) and underscore the need for timely, rigorous research to provide an accurate understanding of e-cigarette marketing and communication and its impact on e-cigarette and tobacco product use.

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Section: E-cigarette Marketing and Association With Perceptions And Usementioning

confidence: 99%

E-Cigarette Marketing and Communication: How E-Cigarette Companies Market E-Cigarettes and the Public Engages with E-cigarette Information

Collins

Glasser

Abudayyeh

et al. 2018

Nicotine &Amp; Tobacco Research

213

136

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“…The DCE approach enabled gathering of preference data in advance of a regulatory decision, which is useful for informing policy prior to implementation [9][10][11][12][13][14][15][16]. Other approaches used experimental markets [17][18][19][20].…”

Section: Introductionmentioning

confidence: 99%

The impact of flavors, health risks, secondhand smoke and prices on young adults’ cigarette and e‐cigarette choices: a discrete choice experiment

Buckell

Sindelar

2019

Addiction

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Aims-To estimate young adults' preferences for cigarettes and e-cigarettes, and how preferences vary by policy-relevant factors. A related aim was to provide information on potential substitution/ complementarity across cigarettes and e-cigarettes ahead of policy selection. Design-An online discrete choice experiment (DCE) in which respondents chose their preferred option among cigarettes, two types of e-cigarettes (disposable/reusable) and 'none'. Each cigarette-type was characterized by policy-relevant attributes: flavors, short-term health risks to self, secondhand smoke risks and price. A latent class model identified smoking types that respond differently to these. Setting-US tobacco market. Participants-A total of 2003 young adults (aged 18-22 years) who ever tried either cigarettes or e-cigarettes, recruited via the survey platform Qualtrics, matched to the 2015 National Health Interview Survey by age, gender, education and census region. Measurements-Respondents' DCE choices. Findings-Young adults fell into two broad categories. One latent group, termed 'prefer smoking group', preferred cigarettes and another, 'prefer vaping group', preferred e-cigarettes. The 'prefer smoking group' preferred lower prices and lower health harms more than other attributes. The 'prefer vaping group' valued these, although price less intensely, and valued health and fruit/candy flavors more. Conclusion-Banning all flavors in cigarettes and e-cigarettes might improve the health of young adults who ever tried either cigarettes or e-cigarettes. Young adult ever-triers might be deterred from smoking by increasing cigarette prices and encouraged to switch to e-cigarettes by reducing the health harms of e-cigarettes. Reducing health harms of e-cigarettes could also make the 'prefer vaping group' less likely to quit, resulting in increased health harm.

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“…Although recent work on e-cigarettes has examined some of the measures described above (Grace et al, 2015; O’Connor, Rousu, Bansal-Travers, Vogl, & Corrigan, 2016; Quisenberry et al, 2015), no study has yet provided simultaneous examinations of all own- and cross-price demand measures, including assessments of bidirectional substitution (i.e., e-cigarettes for cigarettes, and vice versa). In the present study, we compared all such measures for conventional cigarettes and e-liquid for use in a second-generation e-cigarette.…”

Section: Introductionmentioning

confidence: 99%

Cigarette and e-liquid demand and substitution in e-cigarette-naïve smokers.

Stein

Koffarnus

Stepanov

et al. 2018

Experimental and Clinical Psychopharmacology

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Behavioral economic methods allow experimental manipulation of price and examination of its effects on tobacco product purchasing. These methods may be used to examine tobacco product abuse liability and to prospectively model possible effects of price regulation. In the present study, we examined multiple measures of behavioral economic demand for cigarettes and e-liquid for use in a second-generation electronic cigarette (e-cigarette) in e-cigarette-naïve cigarette smokers. Twenty-five smokers received an e-cigarette (eGo ONE CT), sampled study e-liquid (24 mg/mL nicotine), and completed recurring sessions in which they used an experimental income to purchase real-world supplies of cigarettes and/or e-liquid. Participants also completed self-report measures of drug effects/liking. When products were available alone, we observed lower demand for e-liquid than for cigarettes. This effect was magnified when cigarettes and e-liquid were available concurrently. In additional assessments, e-liquid served as a partial substitute for cigarettes, but cigarettes did not serve as a substitute for e-liquid. Finally, participants rated e-liquid more poorly than cigarettes on several dimensions of drug effects/liking (any effects, liking, desire, and probability of continued use). We conclude that e-cigarette-naïve smokers value cigarettes more highly than e-liquid across multiple contexts and measurements. Nonetheless, participants still valued e-liquid positively and purchased it frequently, both as a substitute for cigarettes and independently of cigarettes. To understand the variables that influence transitions from exclusive smoking to either dual cigarette/e-cigarette use or exclusive e-cigarette use, future work should systematically examine the role of duration of e-liquid exposure. (PsycINFO Database Record

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Using Experimental Auctions to Examine Demand for E-Cigarettes

Abstract: Given these reduced harm products are appealing, if smokers are able to switch completely to e-cigarettes, there is a good chance for accrual of significant harm reduction.

Cited by 5 publications

References 22 publications

E-Cigarette Marketing and Communication: How E-Cigarette Companies Market E-Cigarettes and the Public Engages with E-cigarette Information

E-Cigarette Marketing and Communication: How E-Cigarette Companies Market E-Cigarettes and the Public Engages with E-cigarette Information

The impact of flavors, health risks, secondhand smoke and prices on young adults’ cigarette and e‐cigarette choices: a discrete choice experiment

Cigarette and e-liquid demand and substitution in e-cigarette-naïve smokers.

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