2015
DOI: 10.1016/j.jairtraman.2015.07.004
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Using analytic network process to measure the determinants of low cost carriers purchase intentions: A comparison of potential and current customers

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Cited by 34 publications
(20 citation statements)
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“…Jafar et al [14] proposed a two-stage supplier evaluation and selection model for Europe's largest airline: (1) the conjunctive screening method is used first; (2) and the FAHP is used second so that decision-makers determine main and sub-criteria for supplier evaluation and selection, rank suppliers and accordingly make optimal decisions. Lin and Huang [15] used the ANP to evaluate the low-cost purchase intentions of operators for existing and potential customers and found that reliability and image are two important factors within their purchase intentions. Introducing parameters such as the weight of criteria, cost, calibration time, demand, technical capability and number of experts, Erginel and Gecer [16] used the fuzzy multi-objective linear programming model to evaluate and select the suppliers of 20 different types of measuring and calibration devices and 161 measuring devices.…”
Section: Criteria For Supplier Evaluation and Selectionmentioning
confidence: 99%
“…Jafar et al [14] proposed a two-stage supplier evaluation and selection model for Europe's largest airline: (1) the conjunctive screening method is used first; (2) and the FAHP is used second so that decision-makers determine main and sub-criteria for supplier evaluation and selection, rank suppliers and accordingly make optimal decisions. Lin and Huang [15] used the ANP to evaluate the low-cost purchase intentions of operators for existing and potential customers and found that reliability and image are two important factors within their purchase intentions. Introducing parameters such as the weight of criteria, cost, calibration time, demand, technical capability and number of experts, Erginel and Gecer [16] used the fuzzy multi-objective linear programming model to evaluate and select the suppliers of 20 different types of measuring and calibration devices and 161 measuring devices.…”
Section: Criteria For Supplier Evaluation and Selectionmentioning
confidence: 99%
“…In general, various studies (Table I) have indicated that there are positive relationships among IEL, LTP, LD, LSP, ERL, growth and profitability. 2006), Singh and Sharma (2015), Wu (2005), Wu and Caves (2000) Pro-activeness Ability to identify new opportunities using LCC related to present operations Ability to create and maintain demand for LCC Ability to create and maintain the distinctive competence Ability to meet competition / to obtain unique know-how about the market Bilotkach (2007), Brüggen andKlose (2010), Chou (2015), O'Connell and Williams ( 2005), Daft and Albers ( 2012), Lu and Morrell (2006), Sethi and King (1994) (continued) (1996), Han ( 2013), Lin and Huang (2015), Martin et al (2013), Porter (1985, Sethi and King (1994), Srinivasan (2017), Sung (2008) Process orientation Ability to conduct direct Enabler capability Enabler's ability to provide air travel services in less price Enabler's ability to cover maximum possible routes Enabler's ability to control fuel price Enabler's ability to provide connecting air travel services using networking facilities Fageda and Fernandez-Villadangos ( 2009), Gillen and Lall ( 2004 Fikre (2015), Kuosuwan (2015), Morrison and Mason (2016), Srinivasan (2017),…”
Section: Conceptual Frameworkmentioning
confidence: 99%
“…Le second axe met en lumière le rôle central du personnel en contact avec les clients, dans les services LC. La qualité de service constitue le principal déterminant de l'intention d'achat des clients actuels (Lin et Huang, 2015). La réactivité du personnel suite à un incident est un élément crucial de la satisfaction, de la confiance et de la fidélisation des clients à un service LC.…”
Section: Encadré 1 Low-cost Et Marketing Quelles Leçons En Tirer Pour Le Marketing Rh ?unclassified
“…Le principe du low-cost réside dans la proposition d'offres dénuées de sophistication à des prix durablement avantageux, grâce à une réduction significative du coût de revient (Coutelle-Brillet et Rivière, 2014, p. 68). Alors que les recherches portant sur low-cost (désormais LC), dans un contexte de consommation de biens et de services, se sont étoffées ces dernières années (Coutelle-Brillet et Rivière, 2014 ;Lin et Huang, 2015 ;Rajaguru, 2016…), celles reliant le LC au marketing des ressources humaines (marketing RH) sont relativement rares.…”
unclassified