Using alternative teaching techniques to enhance student performance in the traditional introductory public relations course

Lubbers, Charles A.

doi:10.1016/s0363-8111(02)00122-4

Cited by 4 publications

(2 citation statements)

References 11 publications

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“…The questions have been formulated so as to encompass all the topics of interest for this research. In the course, the references which research some of these topics, for example: PR manager career development (Wolf 2006), PR manager satisfaction (Abbott 2003), PR manager education and skills (Elliot et al 2003;Lubbers 2002). References which present other countries' experience in the field of PR (Arceo 2004;Bardhan et al 2006;Guth 2000;Taylor 2004) had important impact on creating the questionnaire, as well as the references by the authors who deal with PR in the conditions which are the subject of this paper ( or evi et al 2004;Filipovi /Kosti /Prohaska 2003;Sajfert/ or evi /Beši 2006).…”

Section: Characteristics Of the Researchmentioning

confidence: 99%

Research on certain aspects of PR function in Serbian

Nikolić¹,

Djordjević²,

Ćoćkalo³

2007

JEEMS

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Standard-Nutzungsbedingungen:Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden.Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen.Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte.The paper presents the results of the research on certain aspects of PR function in Serbian companies. 70 PR managers were polled, and it is estimated that they represent a third of the total number of PR managers in Serbia. 29 questions were asked, and they were divided into three characteristic categories: a) Questions relevant to the analysis of the position of PR managers and their profession; b) Questions relevant to the analysis of characteristic profession and education of PR managers; c) Questions relevant to the analysis of the most frequent and most important activities and media for the performance of PR function. In addition to the presentation of the results of the survey, the paper also presents their detailed analysis. Der Aufsatz präsentiert die Resultate der Untersuchung bestimmter Aspekte der PR Funktion in serbischen Unternehmen. 70 PR Manager wurden befragt, die voraussichtlich ein Drittel der PR Manager Serbiens repräsentieren. Es gab 29 Fragen zu beantworten, die sich auf drei charakteristische Kategorien verteilten: a) Fragen im Hinblick auf die Analyse der Positionen der PR Manager und deren Ausübung; b) Fragen im Hinblick auf die Analyse des typischen Berufs und der Ausbildung der PR Manager; c) Fragen im Hinblick auf die Analyse der meist verwendeten und wichtigsten Maßnahmen und Hilftsmittel bei der Ausführung der PR Funktion. Neben der Präsentation der Umfrageergebnisse legt der Artikel auch eine detaillierte Analyse vor.

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Section: Characteristics Of the Researchmentioning

confidence: 99%

Research on certain aspects of PR function in Serbian

Nikolić¹,

Djordjević²,

Ćoćkalo³

2007

JEEMS

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“…The questions were formulated so as to encompass all the topics of interest for this study. Various studies which cover these topics were used, including: PR manager career development (Wolf, 2006), PR manager satisfaction (Abbott, 2003), and PR manager education and skills (Elliot, Koper, 2003;Lubbers, 2002;Murray, 2003;Rawel, 2003). Studies which examine other countries' experience in the field of PR (Arceo, 2004;Bardhan, Sriramesh 2006;Guth, 2000;Raupp, Ruler, 2006;Taylor, 2004) had an important impact on creating and completing the questionnaire, as well as the references by the authors who deal with PR in the conditions of the study's subject matter (Djordjević, Ćoćkalo, 2004;Djordjević, Bešić, 2004;Filipović, Kostić, Prohaska, 2003;Sajfert, Djordjević, Bešić, 2006).…”

Section: Characteristics Of Studymentioning

confidence: 99%

Benchmarking of PR Function in Serbian Companies

Nikolić¹,

Sajfert²,

Vukonjanski³

2009

South East European Journal of Economics and Business

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Middle-Class “Chavs” From Working-Class Areas? Habitus, the Attainment Gap, and the Commodification of Higher Education Among Communication Students in England

Topić

Diers-Lawson

Goodman

2022

JCP

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The purpose of the article is to compare and contrast higher education and research among public relations and journalism students of middle-class and working-class origin. The paper applied Bourdieu’s theory of habitus to analyze prejudices against the working class, explores whether working-class students express an anti-education view, and whether the appreciation of education (and research in particular) is a predominantly middle-class attitude. Focus groups and an online questionnaire were used to obtain views of students at a university in Northern England. Triple coding (open, axial, selective) was used and the data was then analyzed and presented using thematic analysis. Findings show that early socialization about education as well as students’ type of neighborhoods (habitus) influence studies’ views of higher education and research in particular. While the findings show some similarity with views in the literature of the middle-class being more inclined to value education, these findings show that this is true only for those who grow up in middle class areas whereas middle-class students who grew up in working-class areas show working-class attitudes toward education. Equally, working-class students who grew up in middle-class areas show what is usually perceived as a middle-class view of education. Both groups of students show a tendency toward embracing a consumerist view of higher education.

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Using alternative teaching techniques to enhance student performance in the traditional introductory public relations course

Cited by 4 publications

References 11 publications

Research on certain aspects of PR function in Serbian

Research on certain aspects of PR function in Serbian

Benchmarking of PR Function in Serbian Companies

Middle-Class “Chavs” From Working-Class Areas? Habitus, the Attainment Gap, and the Commodification of Higher Education Among Communication Students in England

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