Uses of Websites for Effective Real Estate Marketing

Bond, Michael T.; Seiler, Michael J.; Seiler, Vicky L.; Blake, Ben

doi:10.1080/10835547.2000.12089601

Cited by 29 publications

(11 citation statements)

References 1 publication

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“…These low mean scores indicate that ESVs have not entirely embraced property-based websites for marketing real estate in Lagos. The findings from this study coincide with study done Bond et al (2000). This study relates to the limited adoption of property-based websites to the cost incurred from using them.…”

Section: Methodssupporting

confidence: 88%

“…The real estate market is the mechanism through which potential buyers and sellers of real estate meet to exchange real estate related information and purchases (Bond et al, 2000). Due to the intrinsic characteristics of real estate, there is no specific location for this exchange.…”

Section: Agency Practice In Real Estate Marketmentioning

confidence: 99%

“…James et al (2000) categorised the two types of information gathered from the internet as; information related to property brokers or companies themselves, and information regarding the specific properties available for purchase or lease. Baen and Guttery (1997) and Bond et al (2000) have shown that the quality and quantity of information available online is steadily increasing, much of it due to the advances of technology that make it easier to gather and upload data. Brokers have affordable means of promoting themselves and their listings.…”

Section: The Shift In Real Estate Marketingmentioning

confidence: 99%

“…Sellers can now more easily see other homes in the area and can be better informed. Bond et al (2000) argued that brokerage firms who operate without listing their properties on a website and attempt to remain current with developments in the future do so at significant economic risk. Bobenko (2013), in an article on a comprehensive approach to selling real estate, reported that the internet has had a significant influence on the real estate industry in America as buyers can go online to research listings and related information and are well informed by the time they contact a real estate agent.…”

Section: The Shift In Real Estate Marketingmentioning

confidence: 99%

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Towards Improved Performance in Marketing: The Use of Property-based websites by Estate Surveyors and Valuers in Lagos, Nigeria

Bamidele

Adenusi

Osunsanmi³

et al. 2018

JARER

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The increase in globalisation has changed marketing strategies available to professionals within the built environment. This study investigated the marketing methods most used in Lagos' metropolis. It assessed the extent to which estate surveyors and valuers in Nigeria have adopted property-based websites for the marketing of their real estate services. A random sampling method was used to obtain data from 82 estate surveyors and valuers within Lagos' metropolis. The data were analysed with SPSS V24 (statistical software), using Friedman's Test and One-Way Analysis of Variance (ANOVA). The study concluded that conventional/traditional methods of marketing dominate the marketing activities of estate surveyors and valuers, weakening agency practice in Nigeria in relation to the current global context.

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Section: Methodssupporting

confidence: 88%

Section: Agency Practice In Real Estate Marketmentioning

confidence: 99%

Section: The Shift In Real Estate Marketingmentioning

confidence: 99%

Section: The Shift In Real Estate Marketingmentioning

confidence: 99%

See 2 more Smart Citations

Towards Improved Performance in Marketing: The Use of Property-based websites by Estate Surveyors and Valuers in Lagos, Nigeria

Bamidele

Adenusi

Osunsanmi³

et al. 2018

JARER

View full text Add to dashboard Cite

show abstract

“…As a result of this, the rapid growth of cheap and available information over the internet would increase the transaction of residential real estate drastically as well as it might reduce the role of real estate Journal of Surveying, Construction andProperty Vol.3 Issue 1 2012 e-ISSN:1985-7527 5 brokers and other professionals. Bond, Seiler and Blake (2000), studied the effort of residential real estate brokers to keep up with internet development by collecting listing information from existing real estate brokerage websites. Their study assessed the extent to which the real estate brokerage industry had reacted to the opportunities to promote properties and brokers via the internet.…”

Section: Introductionmentioning

confidence: 99%

Internet Marketing of Residential Properties: Investigation on Effectiveness of Its Application

Alias

Z.T

2012

JSCP

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The Internet has been used so widely in many aspects of life. Lately, Website promoting and marketing of real estate has become a new wave and a new strategy. Internet eases the process of searching and matching the criteria of the house and of a buyer, however the reliability of the internet in the consumer's eyes is a factor to be discussed. Internet buying and selling does have their pros and cons which makes the topic of buying and selling a controversial topic. The research is done on both buyer and seller respectively. Through the questionnaires answered by the buyers and sellers, perspectives and opinions are pooled and analysed. Through the research, it was found out that internet buying and selling process is done by many sellers and has already impacted the property market. The Internet has many advantages which overwhelms the disadvantages, thus it is chosen as a good tool for source of information by buyers and a good marketing tool for sellers. The prediction for future use of the internet is bright and positive through both buyers' and sellers views It can be deduced that the future use of internet can be greatly exploited.

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Marketing political soap: a political marketing view of selling candidates like soap, of electioneering as a ritual, and of electoral military analogies

Marland

2003

Journal of Public Affairs

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This paper examines three common political expressions and ideas from a marketing perspective. First, the origins of the ‘selling candidates like soap’ expression are traced and it is argued that, rather than being ‘sold’ like a product, candidates are instead ‘marketed’ like a service provider such as a real estate agent. Traditional campaign rituals have a legitimate marketing function if electors, and not just political actors, are meaningfully incorporated and military analogies in elections have increasing relevance given the classic military strategy used by commercial marketers. Together, these examples suggest that the application of marketing to politics may require the rethinking of ingrained electoral jargon and concepts. Copyright © 2003 Henry Stewart Publications

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Uses of Websites for Effective Real Estate Marketing

Cited by 29 publications

References 1 publication

Towards Improved Performance in Marketing: The Use of Property-based websites by Estate Surveyors and Valuers in Lagos, Nigeria

Towards Improved Performance in Marketing: The Use of Property-based websites by Estate Surveyors and Valuers in Lagos, Nigeria

Internet Marketing of Residential Properties: Investigation on Effectiveness of Its Application

Marketing political soap: a political marketing view of selling candidates like soap, of electioneering as a ritual, and of electoral military analogies

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