2018
DOI: 10.15641/jarer.v1i1.451
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Towards Improved Performance in Marketing: The Use of Property-based websites by Estate Surveyors and Valuers in Lagos, Nigeria

Abstract: The increase in globalisation has changed marketing strategies available to professionals within the built environment. This study investigated the marketing methods most used in Lagos' metropolis. It assessed the extent to which estate surveyors and valuers in Nigeria have adopted property-based websites for the marketing of their real estate services. A random sampling method was used to obtain data from 82 estate surveyors and valuers within Lagos' metropolis. The data were analysed with SPSS V24 (statistic… Show more

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“…Lagos State was conceived as the most suitable area for the study for diverse reasons. It has remained the heart of commercial and industrial activities and has absorbed a diverse national population over the years (Bamidele et al 2018). This has continually prompted the need for numerous construction activities within the state.…”
Section: Methodsmentioning
confidence: 99%
“…Lagos State was conceived as the most suitable area for the study for diverse reasons. It has remained the heart of commercial and industrial activities and has absorbed a diverse national population over the years (Bamidele et al 2018). This has continually prompted the need for numerous construction activities within the state.…”
Section: Methodsmentioning
confidence: 99%