Uses of Social Media in Public Transportation

Bregman, Susan

doi:10.17226/14666

Cited by 60 publications

(58 citation statements)

References 1 publication

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“…The graph below summarizes some of the findings from the Pew Research Center's survey. (Bregman, 2012).…”

Section: Literature Reviewmentioning

confidence: 99%

“…It is also used for community building and branding, networking, recruiting and indepth discussions. Reasons cited by agencies for using social media included provision of timely updates, communication of public information, citizen engagement, employee recognition and entertainment (Bregman, 2012). Social media has become part of the agencies' marketing plans, but has also been used as a planning and emergency management tool.…”

Section: Literature Reviewmentioning

confidence: 99%

“…The existing best practices as voiced by transit agencies include establishing the foundation for a social media program; finding the right persons to create, review and post messages; finding the right voice and language; using the right social media platform; developing the right content and setting policies; committing to consistent communication; remembering that social media is not a unilateral communication medium and responding to criticism; using appropriate technologies that reach all audiences to ensure information equity; understanding that social media is only one communications tool and should be used in relation to others to ensure a comprehensive approach; and measuring the results (Bregman, 2012).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Social media represents significant investment of staff resources to maintain the sites, respond to users' comments and constantly update the public face of the agency. More than 50% of large urban agencies surveyed in a 2011 study allocated a minimum of 40 hours per month to social media, while 23% devoted more than 80 hours per month (Bregman, 2012). Meanwhile, social media may not be an effective way to save money, since the costs reduced from printed materials and postage may be offset by staffing costs.…”

Section: Challenges and Practices Of Using Social Media Programsmentioning

confidence: 99%

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Measuring the Impacts of Social Media on Advancing Public Transit

Liu¹,

Ban²,

Elrahman³

2017

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Type of Report and Period CoveredFinal 14. Sponsoring Agency Code Supplementary Notes AbstractThis project is a collaboration between Portland State University (PSU) and the Center for Infrastructure Transportation & Environment (CITE) at Rensselaer Polytechnic Institute seeking to develop performance measures for assessing the impacts of social media on promoting public transit. Revolutionary changes have occurred in the communication landscape, and there has been a rapid diffusion of social media use as a means of communicating transit information to the public. Significant resources are being directed to the use of social media in communication, yet little effort exists that measures the impacts of these popular vehicles of communication. Rarely studied is the role of social media in achieving the overarching goals of advancing the mission of transit agencies through increasing recruitment and retention of transit riders; increasing resources and customer satisfaction; addressing system issues, performance efficiency and effectiveness; and improving employee productivity and morale. There is a need to measure the impacts of social media and account for the cost effectiveness of its wide use as a means of communication in public transit agencies. This research intends to extend understanding about whether investments in social media tools effectively achieve their intended purposes.The goal of this project is to identify social media-related measures for public transit agencies that can comprehensively capture the impacts of social media use on agency performance. This project will rely on a review of the research and practice literature to document findings in other fields on performance measures used to assess the impacts of social media. Best practices will be identified. A survey of a random sample of public transit agencies nationwide will target identifying performance measures currently used to document impacts. Gaps will be identified. Investigators will compare and contrast measures used in transit agencies and other fields and identify a list of performance measures that are most effective for transit agencies.

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“…The graph below summarizes some of the findings from the Pew Research Center's survey. (Bregman, 2012).…”

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Challenges and Practices Of Using Social Media Programsmentioning

confidence: 99%

See 2 more Smart Citations

Measuring the Impacts of Social Media on Advancing Public Transit

Liu¹,

Ban²,

Elrahman³

2017

View full text Add to dashboard Cite

show abstract

“…It cites Pew Center research in reporting that minority Americans are more likely than white Americans to believe that government use of electronic communications helps keep citizens informed. Nearly one-third of African Americans and Hispanics said it was "very important" for government agencies to post information and alerts on social networks compared to only 17 percent of white Americans (Bregman 2012). Indeed, a large percentage of focus group participants were technology savvy and indicated that they relied on their smart phones and computers to access information about public transit.…”

Section: Promotional Itemsmentioning

confidence: 99%