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In the current era of digital interconnectivity, social media platforms have emerged as potent tools for fostering community engagement and amplifying local voices in the context of regenerative tourism. This paper investigates the symbiotic relationship between social media and community engagement in the realm of regenerative tourism, with a focus on how these platforms enable local communities to actively participate in and benefit from sustainable tourism practices. Drawing on diverse perspectives from the fields of tourism studies, communication theory, and community development, this paper scrutinizes the role of social media in facilitating dialogue, sharing knowledge, and fostering collaboration among a range of stakeholders, including residents, tourists, businesses, and policymakers. By leveraging social media platforms, local communities can assert greater control over their narratives, showcase their cultural heritage, and promote sustainable initiatives that prioritize environmental conservation, socio-cultural preservation, and economic empowerment. Through a comprehensive review of pertinent literature and case studies from diverse geographical contexts, this paper elucidates best practices, challenges, and opportunities associated with harnessing social media for community engagement in regenerative tourism. It accentuates the importance of strategic digital storytelling, inclusive communication strategies, and participatory approaches that prioritize local voices and co-creation processes. Ultimately, this paper contends that, when utilized effectively, social media can function as a democratizing force in the tourism industry, empowering marginalized communities, fostering cross-cultural understanding, and advancing the principles of regenerative tourism for a more sustainable and equitable future.
In the current era of digital interconnectivity, social media platforms have emerged as potent tools for fostering community engagement and amplifying local voices in the context of regenerative tourism. This paper investigates the symbiotic relationship between social media and community engagement in the realm of regenerative tourism, with a focus on how these platforms enable local communities to actively participate in and benefit from sustainable tourism practices. Drawing on diverse perspectives from the fields of tourism studies, communication theory, and community development, this paper scrutinizes the role of social media in facilitating dialogue, sharing knowledge, and fostering collaboration among a range of stakeholders, including residents, tourists, businesses, and policymakers. By leveraging social media platforms, local communities can assert greater control over their narratives, showcase their cultural heritage, and promote sustainable initiatives that prioritize environmental conservation, socio-cultural preservation, and economic empowerment. Through a comprehensive review of pertinent literature and case studies from diverse geographical contexts, this paper elucidates best practices, challenges, and opportunities associated with harnessing social media for community engagement in regenerative tourism. It accentuates the importance of strategic digital storytelling, inclusive communication strategies, and participatory approaches that prioritize local voices and co-creation processes. Ultimately, this paper contends that, when utilized effectively, social media can function as a democratizing force in the tourism industry, empowering marginalized communities, fostering cross-cultural understanding, and advancing the principles of regenerative tourism for a more sustainable and equitable future.
Background of The study: Tourism is a service-based industry and is a major source of income among people who are involved in tourism business. Tourism sector works with the involvement of local community to provide services to the tourist. Experimental Approach: This paper discusses the participation of the local community for sustainable economy & prosperity of Uttarakhand state, the typology of community participation is discussed with different variation of community-based tourism and the challenges faced by the locals who are engaged in tourism business.Key results: The paper's main focus is to study the participation of local community especially in below poverty level in tourism with selected areas of Uttarakhand and to know about impact of the growth on tourism in local community, to know about the product that local people are selling and the most common issue of community participation in the selected area, the area which locals get a chance to work on and the role of government and private agencies and how local community react on it.
The restaurant industry has been revolutionized by introducing new information technology (IT), which is used in various ways to enhance the dining experience for customers, streamline business processes, and increase output. This research investigates and contrasts how different types of restaurants implemented new information technology, what drives outlet managers to decide whether to adopt such innovations, and how those managers view the effects of executing such innovations on their businesses. This study detailed a case study analysis of four restaurants in Dehradun. The interviews with the owners were conducted to investigate how they could adapt to accommodate new forms of technology at their premises. The results indicated that Restaurant 1 prioritises customer service over technology, while Restaurant 2 embraces technology to improve operations and service. Corporate technology policies bind Restaurant 3. Meanwhile, Restaurant 4 offers email deals and is considering a Google partnership for local searches. All owners value customer satisfaction and rely on word-of-mouth advertising. The contrasts between the hotel and independent restaurants are explored as hypotheses are created regarding the IT adoption and implementation characteristics shared by these businesses. The results recommend investigating the relationship between technology adoption and restaurant customer service. This could entail analysing client happiness and loyalty in restaurants using various technologies. Back-of-house technology solutions can assist restaurants in making more intelligent technology investments.
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