“…For this reason, and because of the difficulty of processing text in a multitude of languages (Han et al 2016), online reviews in these three languages were selected as the object of this study. By using quantitative and qualitative data from two data sources, two types of hotels, and two distinct regions, this study answers previous studies' call for new research on online reviews with a fusion of data from different sources (Hale 2016;Han et al 2016;Pacheco 2016), different cities (Hale 2016;Han et al 2016;Pacheco 2016;Schuckert et al 2015a), different hotel types (Kim et al 2015), and different languages (Cantallops and Salvi 2014;Schuckert et al 2015a). In summary, this study seeks to answer two main questions: Q1) What is the relationship between the language in which online reviews are written and the ratings for the same hotel type/category?…”