“…The research literature on online consumer reviews has mainly focused on their economic value ( Gong et al, 2012 ; Li and Wang, 2015 ; Wei and Zheng, 2018 ), their utility ( Mudambi and Schuff, 2010 ; Skalicky, 2013 ; Filieri, 2015 ), the effects of cultural background ( Kim et al, 2018 ; Kim, 2019 ), and more recently, a few other papers discussing the role of culture in exploring the determinants of the “perceived helpfulness” of online consumer reviews ( Biswas et al, 2021 ; Filieri and Mariani, 2021 ). Other studies have investigated various linguistic features such as rhetorical moves, impoliteness, linguistic adaptation and mitigation involved in online reviews ( Virtanen, 2017 ; Ren, 2018 ; Cenni and Goethals, 2020 ; Feng and Ren, 2020 ; Ho, 2020 ).…”