User Experience of On-Screen Interaction Techniques: An Experimental Investigation of Clicking, Sliding, Zooming, Hovering, Dragging, and Flipping

Sundar, S. Shyam; Bellur, Saraswathi; Oh, Jeeyun; Xu, Qian; Jia, Haiyan

doi:10.1080/07370024.2013.789347

Cited by 122 publications

(67 citation statements)

References 43 publications

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“…The greater the number of such interactive features available on the website, the higher the website's capacity to achieve information exchange between the consumer and the interface (Sundar et al, 2003). Interactivity is thus considered a characteristic of the medium and operationalized by way of various interface tools that provide opportunity for interaction (Chen, Griffith, & Shen, 2005;Liu & Shrum, 2009;Sicilia et al, 2005;Sundar et al, 2014).…”

Section: Interactivitymentioning

confidence: 99%

“…Following this structural approach, we conceptualize interactivity as "on-screen interaction techniques" (Sundar, Bellur, Oh, Xu, & Jia, 2014) that allow consumers to change online content in real-time with mouse-based actions such as clicking, dragging, hovering and flipping. Therefore, interactivity in this paper refers to the ability of the interface to allow consumers to access content through a variety of different interactive features, ranging from clicking to sliding to flipping.…”

Section: Interactivitymentioning

confidence: 99%

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Interactivity and memory: Information processing of interactive versus non-interactive content

Sundar

2016

Computers in Human Behavior

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a b s t r a c tExisting research on the effects of interactivity tends to treat it as a global characteristic of the interface. However, not all content on an interface is endowed with interactive features. Therefore, it is important to explore how interactivity affects the cognitive processing of those particular content that is presented with interactive features and the surrounding content without these features. With this objective, a between-subjects experiment was conducted to understand how levels of interactivity affect information processing among users of an e-commerce website. The major findings of the study are: 1) Higher interactivity enhances recognition as well as recall memory of interactive content, but diminishes recognition and recall memory of non-interactive content; 2) Individuals spend the least amount of time on the interface with high interactivity, while most of this time is spent on interactive part rather than non-interactive part of the interface; 3) A moderate level of interactivity attracts most user attention to product information. The findings about interactivity's effect have implications for cue-summation theory and limited capacity theory. The experiment's results also hold practical implications for e-tailers.

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Section: Interactivitymentioning

confidence: 99%

Section: Interactivitymentioning

confidence: 99%

Interactivity and memory: Information processing of interactive versus non-interactive content

Sundar

2016

Computers in Human Behavior

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“…3D graphical worlds and character-based interfaces) in games on affect-based UX has been reported in several studies (Jennett, Cox et al 2008;Schild, LaViola & Masuch 2012); however, interactivity in other application domains has received less attention. While interaction has been investigated indirectly in websites by pre/post-use assessments of UX via measures such as aesthetics and usability (Lee & Koubek 2010;Porat & Tractinsky 2012), the influence of interactive design features per se on UX has received little attention apart from Sundar et al's (2014) study showing that low-level features such as sliders and zoom control, mouse-over effects, and pop-up features improve users' UX attitude ratings. Many definitions of interactivity have been produced, varying from Hoffman and Novak's (1996) categories of machine (UI controls) and person interaction (i.e.…”

Section: Related Workmentioning

confidence: 99%

Analyzing the Role of Interactivity in User Experience

Sutcliffe

Hart

2016

International Journal of Human–Computer Interaction

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An experimental investigation into the role of interaction in user experience (UX) with a controlled manipulation of interactivity features (e.g. avatars, interactive video) in a university information website is reported. The more interactive version had better affect and hedonic ratings, even though its perceived usability was worse. Analysis of qualitative data showed users were attracted to the interactive features, although they complained about poor usability. The results of the experiments are discussed to consider the role of interactivity in user experience and the differences between users' quantitative judgements of UX and their comments on interactive features which reveal different perspectives.

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“…En effet, la mise en place de telles stratégies peut amener à une segmentation des différents canaux (web, mobile et print) avec des implications fortes sur l'organisation interne du journal et sur la structuration de sa rédaction, comme par exemple l'émergence de différentes communautés de producteurs au sein d'une même entité ou la contrainte de devoir concilier, autour du multimédia, des objectifs et des modes de production parfois complètement opposés (Benghozi et Lyubareva, 2013 ;Utesheva, Simpson et Cecez-Kecmanovic, 2016 Cette recherche invite également les managers à abandonner l'idée d'un déploiement massif, indistinct et non maîtrisé de leur portefeuille de produits et de canaux (Rosenbloom, 2007 ;Avery et al, 2012 (Benghozi et Lyubareva, 2013). (Sundar et al 2014) ou aux affordances (Gibson, 1977 ;Leonardi, 2013) pourrait être utilement mobilisée. Etudier les affordances encouragerait également une perspective plus large, en prenant notamment en compte l'ensemble des acteurs interagissant avec les offres multicanal.…”

Section: Iv1 Contributions Théoriques Et Managérialesunclassified

Multiplication des canaux et valeur perçue de l’offre digitale dans la presse écrite : un effet de complémentarité ?

Rivière¹,

Mencarelli²,

Belvaux³

et al. 2017

Systèmes d'Information &Amp; Management

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Résumé :Comme de nombreux secteurs, la presse écrite est touchée par l'apparition de canaux numériques. Cela a favorisé l'émergence de nouvelles manières d'accéder à l'information et a contribué au développement de nouveaux contenus. Les dernières réflexions académiques et managériales conduisent à supposer l'existence d'un effet de complémentarité entre les contenus comme entre les canaux. Cette recherche se propose de vérifier cette hypothèse à partir d'une enquête menée auprès de 1 028 lecteurs du journal Le Monde. Les résultats mettent seulement à jour un effet de complémentarité entre les canaux, et uniquement sous certaines conditions. Mots-clésMulticanal, canaux numériques, valeur perçue, offre multiforme, presse écrite Channel proliferation and perceived value of the digital offer in the newspaper industry: a complementary effect? Abstract:As many sectors, the newspaper industry has been impacted by digital channels. This has fostered the emergence of new ways of accessing information and contributed to the development of new types of contents. The latest academic and managerial reflections lead to assume the existence of a complementarity effect between contents as well as between channels. This research aims to verify this hypothesis with a survey conducted among 1028 readers of the French newspaper Le Monde. The results validate only, and under conditions, a complementary effects between channels.

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User Experience of On-Screen Interaction Techniques: An Experimental Investigation of Clicking, Sliding, Zooming, Hovering, Dragging, and Flipping

Cited by 122 publications

References 43 publications

Interactivity and memory: Information processing of interactive versus non-interactive content

Interactivity and memory: Information processing of interactive versus non-interactive content

Analyzing the Role of Interactivity in User Experience

Multiplication des canaux et valeur perçue de l’offre digitale dans la presse écrite : un effet de complémentarité ?

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