“…Product-Technology [24,25,27,38,41,52] An approach to support alignment between product and technology planning in an environment with continuous maturation of digital technologies Strategy [11,16,29,36] An approach to support strategic plans, actions, and alignment across different contexts and organizations in an environment with increased collaboration Business [15,22,46] An approach to changing business models to support new value-creation paths as a mandate for survival Data [20,26,32,43] An approach to support exploitation of data for competitive advantage in an environment with increasing volume, heterogeneity, and speed of data Design [1,30,31,42] An approach to support changing customer perspectives, needs and wants address roadmapping associated with aspects of digital transformation (see Table 1). We will review digital transformation literature to improve our understanding of how roadmapping is used to reimagine organizations.…”