Use of Twitter at a major national pharmacy conference

Awad, Nadia I.; Cocchio, Craig

doi:10.2146/ajhp140175

Cited by 31 publications

(23 citation statements)

References 11 publications

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“…Of the 1500 public health professionals and students attended the 7 th EPH Conference in Glasgow, only 14% (209 attendees) were us Twitter Contributors (TC) that used #ephglasgow hashtag. In another study the proportion of attendees among TC was similarly high, as reported by Awad and Cocchio in a paper about the use of Twitter at a major national pharmacy conference (90.3% of TC) [15]. A relatively high percentage of tweets (~10%) was published before the conference, in many cases to promote specific sessions of the scientific event or to provide logistic information for attendees.…”

Section: Discussionsupporting

confidence: 56%

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A social way to experience a scientific event: Twitter use at the 7th European Public Health Conference

Bert

Paget

Scaioli

2015

Scand J Public Health

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AimsMany studies analysed Twitter's use by attendees of scientific meetings and the characteristics of conference-related messages and most active attendees. Despite these previous reports, to date no studies have described the use of Twitter during Public Health conferences. For this reason, we decided to perform an analysis of Twitter's use during the 7th European Public Health (EPH) Conference November 2014). MethodsAll the tweets published from 21 July to 2 December 2014 and including the hashtag #ephglasgow were retrieved and several information (author, date, retweets, favourites, mentions, presence of pictures and/or external links, content type and topics) were analysed using Stata MP11. ResultsA total of 1067 tweets with the hashtag #ephglasgow were retrieved, 86.3% of these were tweeted during the conference. A total of 209 single accounts tweeted, pictures were present in 29.7% tweets while external links were published in 13.8%. Conference speakers were mentioned in around 30% of tweets. Almost the 60% of the tweets had a session-related content. Considering only the session-related tweets, one third had as main topic "Health inequalities and migrant and ethnic minority health", while 20% were "Health policy and health economics" oriented. ConclusionsTwitter's use during conferences is a growing phenomenon that allows public health professionals to be informed on all aspects of conference. Meeting's organisers have to promote online discussion and conference-related knowledge dissemination. Further studies are needed to highlight potential and issues of this communication tool, especially in the multidisciplinary public health field.

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Section: Discussionsupporting

confidence: 56%

“…Furthermore, all the tweets were categorised as follows, on the basis of previous studies on this topic [13,15,21] The "session-related" tweets were further categorised in six different topics: 1) Health promotion (including advocacy and health literacy);…”

Section: Methodsmentioning

confidence: 99%

A social way to experience a scientific event: Twitter use at the 7th European Public Health Conference

Bert

Paget

Scaioli

2015

Scand J Public Health

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“…Ample literature has been published looking at the role of Twitter at various conferences across specialties [19][20][21][22][23][24][25][26]. A tweet analysis of thirteen conferences from 2011-2013 identified 51,159 tweets by 8,778 Twitter account holders of which 25% were identified HCPs who composed 19,503 (38%)of the tweets [19].…”

Section: Social Media Use and Healthcarementioning

confidence: 99%

Responding to Unsolicited Medical Requests from Health Care Professionals on Pharmaceutical Industry-Owned Social Media Sites: Three Pilot Studies (Preprint)

TenBarge¹,

Riggins²

2017

Preprint

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Background: The use of social media has risen tremendously over the past decade with usage rates spanning from 5% American adults in 2005 up to 69% in 2016. A 2011 survey of 4,033 clinicians found that 65% physicians use social media for professional purposes. In order to remain relevant in today's digital society, Medical Information departments must continue to assess new digital channels and evolve their medical information services to meet the changing needs of their customers. Objective: To evaluate the impact and feasibility of using social media as a channel to respond to unsolicited medical requests from Healthcare Professionals (HCP RUR) directed toward the pharmaceutical industry.

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“…The American Society of Health-System Pharmacists (ASHP) studied Twitter use by attendees of the 2013 ASHP Midyear meeting. 7 More than 400 Twitter accounts from 7 different countries using #ashpmid-year tweeted 1,539 tweets creating 33,116 impressions. Symplur (www.symplur.com), a Web site that provides archiving and analysis of tweets with a hashtag, can generate a transcript of every tweet from a conference to generate future discussions.…”

Section: Director's Forummentioning

confidence: 99%

Social Media as a Leadership Tool for Pharmacists

2015

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The profession of pharmacy is currently experiencing transformational change in health system practice models with pharmacists' provider status. Gaining buy-in and support of stakeholders in medicine, nursing, and other advocates for patient care is critical. To this end, building momentum to advance the profession will require experimentation with and utilization of more efficient ways to disseminate relevant information. Traditional methods to communicate can be inefficient and painstakingly slow. Health care providers are turning to social media to network, connect, engage, educate, and learn. Pharmacy leaders can use social media as an additional tool in the leadership toolkit. This article of the Director's Forum shows how social media can assist pharmacy leaders in further developing patient-centered pharmacy services.

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Use of Twitter at a major national pharmacy conference

Abstract: The majority of MCM-related tweets by onsite and remote Twitter users were social in nature or pertained to educational sessions held over the course of the conference.

Cited by 31 publications

References 11 publications

A social way to experience a scientific event: Twitter use at the 7th European Public Health Conference

A social way to experience a scientific event: Twitter use at the 7th European Public Health Conference

Responding to Unsolicited Medical Requests from Health Care Professionals on Pharmaceutical Industry-Owned Social Media Sites: Three Pilot Studies (Preprint)

Social Media as a Leadership Tool for Pharmacists

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