Use of Social Media in Planning Domestic Holidays: A Study on Malaysian Millennials

Moorthy, Krishna; Salleh, Nik Mohamad Zaki Nik; Jie, Ang; Yi, Chan Shu; Wei, Lau Shin; Bing, Loo Yian; Ying, Yee Zhao

doi:10.1177/0976399620938503

Cited by 5 publications

(4 citation statements)

References 56 publications

(106 reference statements)

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“…Various researches have found that rapid gifts, discounts and other incentives increase the likelihood of impulse purchases (Dhall & Singh, 2020; Kedia et al, 2020). However, according to Kumari and Bharti (2021), SP tries to build consumer demand and helps customers to purchase a product rapidly (Moorthy et al, 2021). Promotional methods frequently enhance client purchasing decisions in addition to preventing them.…”

Section: Literature Reviewmentioning

confidence: 99%

Analysis of Impulse Buying Behaviour of Consumer During COVID-19: An Empirical Study

2021

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This article attempts to analyse the changes occurred in the behaviour of the customer for online buying of fashion products. The prime objective of this study is to bridge the gap by contributing to the literature about the impact of pandemic on consumer buying tendencies for fashion industry. This study proposes a model for impulse buying of fashion apparel based on consumers’ shopping behaviour during COVID-19 pandemic. The conceptual model was developed using stimulus organism response (S-O-R) theory using fashion involvement (FI), hedonic shopping value (HSV) and sales promotion (SP) as independent variables, positive emotions (PE) as a mediating variable and impulse buying (IB) as a dependent variable. The data was collected from 569 respondents from central Indian region, the collected data was analysed using PLS-SEM 3 software. The importance performance map analysis (IPMA) was used to understand the accurate performance of variables. The result shows the significant and positive impact of HSV and PE on IB, unlike FI and SP which were not showing significant impact. Moreover, PE is a significant mediator in the relationship of the constructs. This study contributes by providing original insights into the IB literature. The analyses of IPMA will help the fashion industry to rebound after COVID-19.

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Section: Literature Reviewmentioning

confidence: 99%

Analysis of Impulse Buying Behaviour of Consumer During COVID-19: An Empirical Study

2021

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“…Others have addressed the role of cultural worldview in predicting heritage tourists' behavioural intention to visit Hanok Village in South Korea (Lee et al, 2021). Furthermore, Moorthy et al (2021) employed the theory to examine social media usage among Malaysian millennials in planning for their domestic holidays. Thus, such a widespread application of the TPB in behavioural intention studies further validates its relevance in assessing behavioural intention in tourism studies.…”

Section: Literature Reviewmentioning

confidence: 99%

The role of celebrity involvement in influencing domestic tourists’ intention to visit Tanzania’s attractions: attitude as a mediating variable

Kara

2024

IHR

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PurposeAlthough previous studies have examined the influence of celebrity involvement in behavioural intentions, the role of celebrity dimensions such as attraction, self-expression and centrality in influencing tourists’ intention in the context of developing countries such as Tanzania remains largely unaddressed. This study, therefore, examined the relationship between celebrity involvement and domestic tourists' intentions to visit tourist attractions, attitude being the mediating variable.Design/methodology/approachA questionnaire was self-administered on a convenient sample of 279 domestic tourists in the Tanzania’s four largest regions, namely, Dar es Salaam, Mbeya, Arusha and Mwanza. Employing a quantitative research approach, structural equation modelling was performed to test the cause-and-effect relationships between celebrity involvement and tourists’ intentions before testing the mediating role of attitude in such a relationship. Confirmatory factor analysis was also performed to test the measurement models.FindingsAttraction emerged to be the main determinant of the celebrity dimension that significantly influenced domestic tourists’ travel intentions, whereas attitude partially mediates such a relationship. Moreover, Bongo Fleva musicians, particularly Diamond Platnumz, one of the leading celebrities in this genre, were found to influence most of the respondents’ travel intentions – he posted a picture on his Instagram account of him touring the Serengeti National Park.Research limitations/implicationsThe study focused on domestic tourists residing in four of the Mainland Tanzania’s largest regions, hence excluding those residing on the islands of Unguja and Pemba. Due to cultural differences, including the islands not only could unleash new perspectives on celebrity involvement dimensions but also could have introduced new determinants of travel intentions.Practical implicationsThis study offers guidance to tourism businesses on designing their marketing campaigns that they should harness celebrity’s attractive qualities effectively. The focus should be directed not only towards linking destinations with celebrities but also on stimulating positive perception of those destinations, aligning with the attitudes of their followers.Social implicationsThe study has set out a new perspective for researchers, practitioners and tourism businesses to refine their promotional strategies and for academicians to gain a deeper understanding of visitor behavioural intention dynamics.Originality/valueThis study has proposed and verified that attraction is a dominant determinant compared to self-expression and centrality in explaining tourists’ travel intentions and attitudes, which play a significant role in explaining such a relationship. Although the study employed a modified theory of planned behaviour in a celebrity involvement study, the findings have broadened the understanding and its applicability in the context of a developing country.

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“…TPB has an additional variable; perceived behavioural control to predict behaviour (Ajzen, 1991). Research in the Malaysia context have extensively utilized subjective norms, behavioural intention and other factors that make up the TPB model (Alam et al, 2019; Kong et al, 2014; Moorthy et al, 2021). The TPB have several limitations and assume that attitude towards behaviour, subjective norms and PBC are the only factors influencing green behaviour (Moorthy et al, 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

“…The TPB argues that the performance of a particular behaviour increases if a consumer has a positive attitude towards that behaviour (Ajzen, 1991). The validity of TPB has been applied in several environmental studies (Alam et al, 2019; Lynne et al, 1995; Sreen et al, 2018), as well as to examine Millennial profiles (Moorthy et al, 2021). The past examination has argued that 40% of empirical studies in green marketing have applied the TPB relating to environmental issues (Klöckner, 2013).…”

Section: Literature Reviewmentioning

confidence: 99%

The Influence of Green Behaviour Using Theory of Planned Behaviour Approach: Evidence from Malaysia

Ogiemwonyi

Harun²,

Hossain

et al. 2022

Millennial Asia

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The study focuses on the influence of green behaviour based on the theory of planned behaviour (TPB). A conceptual model has been developed from TPB with additional factors linking green behaviour. A quantitative research method has been adopted. The data is gathered from a survey which has been administered by distributing questionnaires to 280 green consumers in Kuala-Lumpur, Malaysia. The data has been processed vis-à-vis the assessment of measurement and structural model using SmartPLSver3.0. The study contributable examines the role of predictive factors and how it influences green behaviour. Perceived behavioural control (PBC) and attitude dimensions are included as suggested by TPB. The results show that attitude and green culture positively influence green behaviour in TPB; whereas, PBC and awareness show no influence. The study shows the path to translate green culture and attitude to validate the TPB model. While the findings on green culture conform earlier studies, and indicate for a mixed collectivist society like Malaysia; where people showcase their belief while embracing green behaviour. The study further provides an insight to policymakers on how to increase awareness and improve progressive pedagogy on green behaviour.

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Use of Social Media in Planning Domestic Holidays: A Study on Malaysian Millennials

Cited by 5 publications

References 56 publications

Analysis of Impulse Buying Behaviour of Consumer During COVID-19: An Empirical Study

Analysis of Impulse Buying Behaviour of Consumer During COVID-19: An Empirical Study

The role of celebrity involvement in influencing domestic tourists’ intention to visit Tanzania’s attractions: attitude as a mediating variable

The Influence of Green Behaviour Using Theory of Planned Behaviour Approach: Evidence from Malaysia

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