2021
DOI: 10.26594/register.v7i2.2223
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Use of online applications in maintaining MSMEs performance during the COVID-19 pandemic

Abstract: This study aims to see whether there are differences in sales made by offline/conventional and online MSMEs to discover alternative media transactions to survive and increase sales during the COVID-19 period. This research is an exploratory study on MSMEs players who sell Rujak Sentir at Simpang Jodoh, Percut Sei Tuan, Deli Serdang District, Indonesia. The data source in this research is primary data by collecting data using a questionnaire on 50 samples of Rujak Sentir MSMEs merchants. Data were analyzed usin… Show more

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Cited by 2 publications
(2 citation statements)
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“…(1) The shift from offline to online consumption of public goods and services during the pandemic (10). ( 2…”
Section: Msme Issues Caused By the Pandemicmentioning
confidence: 99%
“…(1) The shift from offline to online consumption of public goods and services during the pandemic (10). ( 2…”
Section: Msme Issues Caused By the Pandemicmentioning
confidence: 99%
“…Even, during the pandemic, the apps of these unicorns has been bene ted as an online food delivery for MSMEs players and consumers. The apps can be used to enhance MSMEs performance and can be an alternative media for transactions to maintain and improve business continuity during the pandemic (Nurlinda et al 2021). Furthermore, it can be seen that food delivery demand of these start-up unicorns increased about 10% for their services (Candra et al 2021).…”
Section: Digital Agriculture Practicesmentioning
confidence: 99%