This study focuses on the development of a noninvasive, in-line rheometer using ultrasonics and its comparison with data from a traditional capillary viscometer. The ultrasonic based pointwise viscosity measurement technique combines a measurement of the velocity profile and the pressure drop to determine the shear rate and the shear stress distributions, respectively in a pipe. The experiments were cam'ed out using tomato concentrates at 8.75%. 12.75%, and 17.10% total solids content. Thepow system consisted of a 53.2 mm diameter acrylic tube, a positive displacement pump and two pressure transducers. Multiple shear viscosity-shear rate data were recorded under actual pipeline conditions from a single combined measurement of the velocity profiles using ultrasonics and the pressure gradient, using the pressure transducers. The samples showed shear thinning behavior and a yield stress. Power law and Casson models were used to fit the data and both obtained values higher than 0.99. The yield stress was also directly determined from the velocity profiles. Shear viscosity versus shear rate data of the 12.75% total solids sample were obtained by capillary rheometty at four diflerent flow rates. These showed very good agreement with those obtained using the velocity profile technique.