Use of food label information by urban consumers in India – a study among supermarket shoppers

Vemula, Sudershan Rao; Gavaravarapu, SubbaRao M.; Mendu, Vishnu Vardhana Rao; Mathur, Pulkit; Laxmaiah, Avula

doi:10.1017/s1368980013002231

Cited by 61 publications

(68 citation statements)

References 19 publications

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“…Consequently, lack of time and excess of information have been referred as the most important factors answered by respondents. This behaviour may explain the higher frequency of reading the product shelf‐life (Vemula, Gavaravarapu, Mendu, Mathur, & Avula, ).…”

Section: Discussionmentioning

confidence: 99%

Evaluation of food labelling usefulness for consumers

Moreira

García‐Díez

Almeida

et al. 2019

Int J Consumer Studies

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Food labelling is a means of communication between food business operators and consumers, representing an important factor in consumer purchasing decisions. The enforcement of the new food labelling policy is aimed to improve food safety and public health through the mandatory indication of information and nutritional values. To understand the usefulness of the information provided for consumers, a survey was carried out to assess the efficacy of the information presented in food labelling. Principal component analysis was performed to obtain a smaller number of uncorrelated factors regarding the usefulness of food labelling. Results showed consumers usually do not read food labels due to lack of time and excessive information. Additionally, food labelling was observed to be more useful for specific consumer groups, such as, athletes, consumers with health conditions or consumers concerned with a healthy lifestyle. The results of the present study highlight the need of information campaigns by public health authorities to show the importance and advantages of reading food labels as well as the development of essential information which should be quickly and clearly seen and understood by consumers.

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Section: Discussionmentioning

confidence: 99%

Evaluation of food labelling usefulness for consumers

Moreira

García‐Díez

Almeida

et al. 2019

Int J Consumer Studies

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show abstract

“…This result suggests that mother's level of understanding about healthy nutrition was significantly related to the food-related behaviours of their children. On the other hand, a study by Vemula et al suggested that the effort to promote healthy food choices through the use of food labels is not completely effective (Vemula et al, 2013). In this context, our results suggest that in addition to increasing the amount of nutrition information received by parents, it is important to improve the quality of information and utilisation of this information by the mothers.…”

Section: Discussionmentioning

confidence: 53%

The Effect on Children’s Attitudes Towards Food Associated With Their Non-Cognitive Skills, and With the Nutrition Knowledge of Their Parents

Osera¹,

Taniguchi²,

Hashimoto³

et al. 2018

JEDP

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Early childhood is the most important time for establishing healthy eating habits, and of course during this period a mother can have a great influence in this regard. In this study explored what major factors influence the development children’s food habits and whether the level of nutrition knowledge of parents has a material impact. This study involved 219 students (age renge, 3–5 years) and their parents in Osaka prefecture in Japan. Mothers were administered questionnaires that contained uestions pertaining to lifestyle, unidentifiable description of the children and their guardian’s SRH along with 39 questions to assess the food-related habits and attitudes. The correlates of the nutrition-related knowledge level of mothers and the children’s concern and respect for healthy eating were assessed using the Chi-square test, Fisher’s exact test and the Mann-Whitney U test. The differences between high and low amount of parental knowledge and high and low non-cognitive skills towards food groups were also examined. Completed questionnaires were returned by 219 of the participants. Among the respondents, 50.7% were male, and 92.2% of the parents indicated that they get nutrition information from the Internet. We remarkably found that the level of mother’s knowledge about nutrition had no statistically significant influence on how the children in this study understood food. However, chilren’s concern and respect for food were significantly associated with their participation in various aspects of food preparation (help with washing and cooking of food) and presentation (help with setting up the table) (P < 0.05, Mann–Whitney U test). Participation of Japanese kindergarten children in such activities was significantly associated with high level of food-related non-cognitive skills. Of note, the nutrition-related knowledge level of the mother showed no significant association with the attitude of their children towasds food.

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“…The nutritional information presented on the food label, however, is approached in very technical terms and difficult language to understand for a large part of the population (Hieke & Taylor, 2012). This high complexity may be one of the reasons why consumers lack the habit of reading food labels and end up disregarding them as an aiding tool at the time of purchase (Bendino et al, 2012;Vemula et al, 2014).…”

Section: Introductionmentioning

confidence: 99%

“…This difficulty is faced worldwide, which makes evident the need for constant reformulation of food labels (Vemula et al, 2014). On this sense, the development of a simpler label with ratings could enable a better understanding of the nutritional information by the consumer and, therefore, facilitate the practice of healthier eating habits (Sanz-Valero et al, 2012;Robert & Khandpur, 2014).…”

Section: Introductionmentioning

confidence: 99%

Brazilian food labeling: a new proposal and its impact on consumer understanding

et al. 2020

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The difficulty in understanding food labels demands their reformulation. The objective was to elaborate a proposal of nutritional labeling and to compare its understanding with current labels. A cross-sectional study was conducted in 2016. Socioeconomic and health data were collected and questionnaires were used to evaluate reading and comprehension of the current label (Group A) and the proposed label (Group P). Student's t test and chi-square test (p <5%) were applied. A total of 980 consumers participated at supermarkets in a Brazilian capital, with 38.2 ± 13.9 years old, predominantly women, high school, family income of 2 to 4 minimum wages, without chronic disease, and Body Mass Ondex of 25,6 ± 4.7 kg/m 2. Reading and comprehension were satisfactory for 54.1% and 36.1% of Group A and for 93.3% and 96.9% of Group P, respectively. Among the interviewees, 36.5% reported that the current label helped and 97.5% for the proposed label. All the answers had differences when comparing the groups (p <0.05) and the comprehension of the proposed label was higher (p = 0.026). Conclusion: the understanding of the proposed label was better than that of the current label, reinforcing the need for its reformulation.

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Use of food label information by urban consumers in India – a study among supermarket shoppers

Cited by 61 publications

References 19 publications

Evaluation of food labelling usefulness for consumers

Evaluation of food labelling usefulness for consumers

The Effect on Children’s Attitudes Towards Food Associated With Their Non-Cognitive Skills, and With the Nutrition Knowledge of Their Parents

Brazilian food labeling: a new proposal and its impact on consumer understanding

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