Use of Eye Tracking Method in the Research for Visualization and Interpretation of Student Strategies in Solving Natural Science-Based Tasks

Škrabánková, Jana; Vaněk, Vladimír; Kočí, Patrik; Nocar, David

doi:10.21125/inted.2019.0918

Cited by 2 publications

(1 citation statement)

References 1 publication

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This was already processed in the conditions of the Czech Republic and the outputs have been published in important database periodicals and presented at major world scientific forums. Examples are Škrabánková (2016) [43], Škrabánková and Trnová (2014) [44], Škrabánková et al (2018) [45] and Škrabánková et al (2015) [46] or Gabrhelová et al (2020) [56].…”

Section: -3-results Of Questionnaire Surveymentioning

confidence: 99%

Theory and Practice of Neuromarketing: Analyzing Human Behavior in Relation to Markets

2021

Self Cite

View full text Add to dashboard Cite

The presented paper deals with a comprehensive interpretation of the term neuromarketing, as a discipline that applies neuroscientific methods to analyze and to understand human behavior in relation to markets and market exchanges. Due to the topic, this paper presents mainly secondary data, next the questionnaire is used. We state that neuromarketing is a discipline that applies neuroscientific methods to analyze and to understand human behavior in relation to the markets and market exchanges. Each of the neuromarketing techniques measures different data and suits different purposes, with a combination of the most reliable results. The interest in the theoretical research of neuromarketing focuses on the consumer decision-making process. One of the main benefits of neuromarketing is the potential to measure accurate, objective data that can be used to make informed decisions in management practice. However, it is currently only a complement to other areas of marketing and will be beneficial if it is used to obtain otherwise inaccessible data. We are convinced that the existence of the Neuromarketing Center in the ITI of the Olomouc agglomeration will be a significant contribution to the development of the neuromarketing theory. Doi: 10.28991/esj-2021-01256 Full Text: PDF

show abstract