USAWEB: An Usability Metrics to Measure the Online Store Consumer's Purchase Experience

García-Salirrosas, Elizabeth Emperatriz; Millones-Liza, Dany Yudet

doi:10.1145/3537693.3537721

2022 6th International Conference on E-Commerce, E-Business and E-Government 2022

DOI: 10.1145/3537693.3537721

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USAWEB: An Usability Metrics to Measure the Online Store Consumer's Purchase Experience

Elizabeth Emperatriz García-Salirrosas

Dany Yudet Millones-Liza

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2023

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Cited by 2 publications

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e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector

et al. 2023

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Changes in consumer behavior are driven by tastes and preferences that change over time as their socioeconomic conditions change. The objective of this study was to validate the psychometric characteristics of the e-RetailTest scale, created to measure consumer attitudes towards online shopping in developing countries, particularly in the Peruvian market. The e-RetailTest evaluates five variables present in the online purchase process: (a) quality of web design, (b) risk when making a purchase, (c) customer service, (d) security and (e) satisfaction, with a total of twenty items using a Likert scale. A total of 422 valid responses were collected from Peruvian consumers who had had online shopping experience in the retail sector. Statistically, we worked with the AFE exploratory factor analysis and the AFC confirmatory factor analysis. The results suggest that this first version of the e-RetailTest presents adequate psychometric evidence to measure the attitude of consumers towards online purchases in the retail sector in the Peruvian market. Thus, it seeks to contribute to the advancement of the study of these important variables of Latin American consumer behavior.

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e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector

et al. 2023

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Aceptación de la tecnología y su relación con el desempeño laboral de los teletrabajadores

García-Salirrosas,

Millones-Liza

2023

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La pandemia ha intensificado el uso de la tecnología en los entornos laborales, representando un desafío para los trabajadores desarrollar habilidades tecnológicas para cumplir con sus funciones. Es por ello, que el presente estudio se propuso determinar la relación entre la aceptación de la tecnología y el desempeño laboral de los trabajadores que realizan sus actividades a través del uso de la tecnología de información y comunicación (teletrabajadores). Para lo cual se encuestó a 308 personas que manifestaron estar laborando mediante el teletrabajo. A partir de un análisis de correlación Rho de Spearman, los resultados demostraron una relación positiva y significativa (Rho = 0.475, sig. = 0.000) entre la aceptación tecnológica y el desempeño laboral de los teletrabajadores. Finalmente, se concluye que para que una empresa logre un buen desempeño de los trabajadores en la modalidad del teletrabajo es necesario que los líderes empresariales deben realizar programas de capacitación y sensibilización para lograr una buena aceptación de la tecnología por parte de su personal, con el fin de alcanzar un buen desempeño laboral y alcanzar sus objetivos organizacionales.

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USAWEB: An Usability Metrics to Measure the Online Store Consumer's Purchase Experience

Cited by 2 publications

References 23 publications

e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector

e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector

Aceptación de la tecnología y su relación con el desempeño laboral de los teletrabajadores

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