Usage of rhetorical figures in advertising slogans

Katrandjiev, Hristo; Велинов, Иво; Radova, Kalina

doi:10.15547/tjs.2016.03.012

Cited by 10 publications

(10 citation statements)

References 2 publications

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“…The last syntactic element is anaphora, a rhetorical figure that gives significant meanings to texts (Halliday & Matthiessen, 2004). The employment of anaphora (the repetition of phrases in the beginning of a sentence) in the current study, despite its rare occurrence, supports the finding in previous linguistic studies (Katranjiev et al, 2016;Mahlknecht, 2015;Munthe & Lestari, 2016). Repetitive use of words in slogans carry a function as it might be intended to make the words catchy and memorable.…”

Section: Discussionsupporting

confidence: 89%

“…Regarding phonetic devices (alliteration, rhyme, and clipping), the findings in this study support earlier studies (Katranjiev et al, 2016;Miller & Toman, 2016;Musté et al, 2015). Seen from phonetic point of view, the slogans in this study have multiple linguistic features, which means that slogans are rich of linguistic elements and analyses.…”

Section: Discussionsupporting

confidence: 88%

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Linguistic Features in E-commerce Slogans

Iswati¹,

Widodo²

2020

IJEFL

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Slogan is one of the powerful tools to advertise e-commerce products and services. The power of slogan to promote commodities lies primarily on the language style that it employs. This study is aimed at analyzing the linguistic feautures in 38 e-commerce slogans that are popular in Indonesia. The data were analyzed quantitatively and qualitatively. Quantitatively, the data were calculated regarding the frequency of each identified linguistic features: semantic devices, syntactic devices, phonetic devices, orthographic devices, syntactic errors, code-mixing, and moods. Qualitatively, the data were verbally analyzed, described, and discussed. The findings show that regarding linguistic devices, the most prevalent case is semantic device (self-reference). Concerning syntactic errors, the most apparent errors relate to word order typology and ommission of articles & prepositions. Speaking of code-mixing, the most frequently used term is the word ‘online’. In relation to moods, the most dominant mood is declarative. This study suggests further study with a wider context of data

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Section: Discussionsupporting

confidence: 89%

Section: Discussionsupporting

confidence: 88%

Linguistic Features in E-commerce Slogans

Iswati¹,

Widodo²

2020

IJEFL

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“…The psychological effect of this device works by giving the impression of certainty in an idea. It encourages recipients to adopt a concept and provokes emotional and psychological attitudes in the audience [106]. Examples of epistrophe usage are:…”

Section: Rhetorical Devicesmentioning

confidence: 99%

Resource for Developing Persuasion Communication Systems: Key Variables, Techniques and Theories

Braca

Dondio

2022

Preprint

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Persuasion can be seen as a higher-level, abstract and complex cognitive process. Within the field of persuasion theory and research, there are a myriad of overlapping concepts and techniques which can lead to ambiguity and potential confusion in the choice of the most appropriate strategies. Persuasion communication is integral to areas including social psychology, marketing, health communications and political campaigning. Based on a review of persuasion theory and research, we collate and outline the most important variables to be collected when designing a persuasion model and the most commonly used models of persuasion. This paper also presents a taxonomy which outlines the landscape of persuasion techniques and which, along with presented examples, may assist in message tailoring and developing data-driven models of persuasive communication. We believe this paper can be a valuable resource to support researchers and practitioners in expediting and enhancing the process of data collection, selection of persuasion techniques and models of persuasive communication, and ultimately in the realisation of a more adequate and effective persuasion system.

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“…The third type of structural repetition is "epanalepsis" which is called "echo". "Epanalepsis " refers to the repeated use of a word or group of words at the beginning and at the end of a line, sentence, or clause (Katrandjiev, Velinov, & Radova, 2016); for example, "Revenge begets revenge." Another type of structural repetition is "anadiplosis" which means repeating a word or phrase which occurs at the end of a clause or sentence at the beginning of the next clause or sentence (Essam, 2014); for example, "Friendship is a kind of eternal love, and eternal love lasts forever."…”

Section: Structural Repetitionmentioning

confidence: 99%

التكرار اللفظي في البرمجة اللغوية العصبية مع إشارة خاصة إلى الخطابات السياسية للقادة المصريين والأمريكيين

خليفة

2019

مجلة كلية الآداب - جامعة القاهرة

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Political leadership is one of the fields that depend on influencing others to get their support and trust and to frame their minds. Neuro-Linguistic Programming is emerging as a set of techniques that make use of the power of words in influencing others. The objective of this study was to explore the forms of verbal repetition that were used to enhance the effects of Neuro-Linguistic Programming in the field of political leadership. Four influential speeches of four political leaders, Mohamed H. Mubarak, Abdel Fattah Al-Sisi, George W. Bush and Barack Obama, were chosen for the purpose of this study. Textual analysis was conducted to analyze the content of the four speeches quantitatively and qualitatively. The results indicated that the four political leaders used neuro-linguistic programming techniques to influence the public. In order to strengthen the effects of the employed neuro-linguistic programming techniques, the four leaders utilized different forms of verbal repetition. Lexical repetition was found to be the most common form of repetition in the political speeches of the four leaders. By comparing the use of repetition in the speeches of the Egyptian leaders, Mubarak and Al-Sisi, and the American leaders, Bush and Obama, it was found that the Egyptian leaders tended to use different forms of repetition more than the American leaders.

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Usage of rhetorical figures in advertising slogans

Cited by 10 publications

References 2 publications

Linguistic Features in E-commerce Slogans

Linguistic Features in E-commerce Slogans

Resource for Developing Persuasion Communication Systems: Key Variables, Techniques and Theories

التكرار اللفظي في البرمجة اللغوية العصبية مع إشارة خاصة إلى الخطابات السياسية للقادة المصريين والأمريكيين

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