التكرار اللفظي في البرمجة اللغوية العصبية مع إشارة خاصة إلى الخطابات السياسية للقادة المصريين والأمريكيين

Abstract

Political leadership is one of the fields that depend on influencing others to get their support and trust and to frame their minds. Neuro-Linguistic Programming is emerging as a set of techniques that make use of the power of words in influencing others. The objective of this study was to explore the forms of verbal repetition that were used to enhance the effects of Neuro-Linguistic Programming in the field of political leadership. Four influential speeches of four political leaders, Mohamed H. Mubarak, Abdel Fattah Al-Sisi, George W. Bush and Barack Obama, were chosen for the purpose of this study. Textual analysis was conducted to analyze the content of the four speeches quantitatively and qualitatively. The results indicated that the four political leaders used neuro-linguistic programming techniques to influence the public. In order to strengthen the effects of the employed neuro-linguistic programming techniques, the four leaders utilized different forms of verbal repetition. Lexical repetition was found to be the most common form of repetition in the political speeches of the four leaders. By comparing the use of repetition in the speeches of the Egyptian leaders, Mubarak and Al-Sisi, and the American leaders, Bush and Obama, it was found that the Egyptian leaders tended to use different forms of repetition more than the American leaders.