Usability of Social Media for Promoting Higher Learning Institutions’ Activities in Tanzania: A Diffusion of Innovation Perspective

Masele, Juma James; Rwehikiza, David Peter

doi:10.1080/10495142.2022.2133060

Cited by 9 publications

(9 citation statements)

References 38 publications

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“…Furthermore, Alenezi and Brinthaupt (2022) discovered that the majority of students believed social media facilitated peer contact, faculty interaction, engagement, and collaborative learning. Masele and Rwehikiza (2021) discovered similar findings, establishing that most students used social media networks for a number of purposes, including interacting with peers, sending messages, comments, and updates, socializing, conversing, and improving their profiles.…”

Section: Functions Of Social Media Platforms In Academic Performancementioning

confidence: 68%

The Use of Social Media for Students' Academic Life: Experience from Buhare Community Development Training Institute, Musoma, Tanzania

Mbegani

Mambo²,

Mubofu³

2022

SER

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The study assessed the usage of social media networks in seeking information by college students: with reference to Buhare Community Development Training Institute (CDTI), Musoma-Mara region, Tanzania. Data were collected from two hundred seventy-three (273) study participants using questionnaires. The sample of the study was representative. The results from the analysis showed that Buhare CDTI students were familiar with social media while performance and efficiency was the highly cited factor influencing the choice of social media. Study findings further showed that social media sites were a reliable source of information for academic purposes and the majority of the participants noted that the reason for use of social media was academic and information-sharing purposes. Additionally, the majority of the participants revealed that there was a strong relationship between the extent of their use of social media and their academic performance. The study further established that the high cost of Internet bandwidth, identifying the author of materials retrieved from social media sites due to information overload, and failure to discover reliable information to be used on academic references due to the flood of information from social media were the critical challenges faced by students. Conclusively, it was clear from the current study that social media platforms are reliable sources of information to be used by college students in their daily academic life. The study suggests that academic institutions should promote and motivate students to use social media in their daily academic activities. Also, tutors and all academic stakeholders have to train students so that they may have the skills and knowledge to use IT devices.

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Section: Functions Of Social Media Platforms In Academic Performancementioning

confidence: 68%

The Use of Social Media for Students' Academic Life: Experience from Buhare Community Development Training Institute, Musoma, Tanzania

Mbegani

Mambo²,

Mubofu³

2022

SER

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“…Therefore, adult learners' perception of the usefulness of online distance education is determined by how much they believe that using technology would help their academic achievement [22] . İn several instances, researchers such as Masele and Rwehikiza [23] , Mollel and Mwantimwa [24] , and Mohammad [25] found that perceived usefulness is an essential determinant in students' adoption, integration, and long-term usage of technology in education and learning.…”

Section: Introductıonmentioning

confidence: 99%

Perceptions and Experiences of Adult Learners of Online Learning in the Era of COVID-19 in Ghana

Ziggah

Eshun

Mahama

2023

j. of psychol. res.

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The COVID-19 Pandemic has undoubtedly affected learners, and as such, adjustments need to be made for successful teaching and learning through online learning. However, in Ghana, the effects of the COVID-19 Pandemic did not spare adult learners who are compelled by educational reforms to upgrade themselves academically using online learning platforms. Using a descriptive design, the study explored the perceptions and experiences of 166 (online data collection) adult learners as they pursue their academic programs through online learning. An adapted questionnaire on perceptions and online learning experiences developed by Khan, Nabi, Khojah, and Tahir (2021) was used for the data collection. The Confirmatory Factor Analysis technique was used to analyse the data. The study revealed that respondents felt confident while using online learning content but refuted that those technologies permit them to take tests and submit assignments electronically. Furthermore, the study revealed that online learning service was making the learning process very simplified. The revelation means that adult learners possess positive experiences and perceptions about online learning. Therefore, online teaching and learning in higher education institutions should be made a routine activity in Ghana even after the COVID-19 Pandemic because the world is approaching a technological world.

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“…Social media is increasingly being used as a marketing platform in higher education for growing enrollment and in one study in Tanzania, (Masele & Rwehikiza, 2021) the efficacy of social media was cited for the increased usage due in part to the cost-effectiveness of the platform to persuade customers amid the intense competition of higher learning institutions of Tanzania.…”

Section: Introductionmentioning

confidence: 99%

A Review of Social Media Efficiency Over a 3-Year Period to Promote a Hospitality Management Program at a Southwestern University

2022

JMDC

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Social media is utilized in marketing to maximize outreach, and within higher education, its use has been growing to engage a variety of stakeholders and recruit students. This paper compared the efficiency of three marketing campaigns using Facebook and Google Search Engine Management (SEM) over three years in support of promoting a new hospitality management program at a southwestern university. The findings may provide insights into a better understanding of the attitudes and consumption behaviors of students and parents, and the efficiency of utilizing social media through the lens of a comparative 3-year timeline in the period before and during the Covid-19 pandemic.

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Usability of Social Media for Promoting Higher Learning Institutions’ Activities in Tanzania: A Diffusion of Innovation Perspective

Cited by 9 publications

References 38 publications

The Use of Social Media for Students' Academic Life: Experience from Buhare Community Development Training Institute, Musoma, Tanzania

The Use of Social Media for Students' Academic Life: Experience from Buhare Community Development Training Institute, Musoma, Tanzania

Perceptions and Experiences of Adult Learners of Online Learning in the Era of COVID-19 in Ghana

A Review of Social Media Efficiency Over a 3-Year Period to Promote a Hospitality Management Program at a Southwestern University

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