“…Perceived risk has been examined across a range of disciplines, including geology (Burton et al, 1978), sociology (Douglas andWildavsky, 1982), psychology (Kahn and Sarin, 1988), marketing (Bauer, 1960;Dholakia, 2001), and tourism (Carter, 1998;Lepp and Gibson, 2008). In the area of tourism, Roehl and Fesenmaier (1992) classified JIMA 3,2 tourists into three groups based on their perception of risk: risk neutral, functional risk, and place risk.…”