US Consumers’ Environmentally Sustainable Apparel Purchase Intention: Investigating the Role of Social Influence of Peers to Use Social Networking Sites Applied to the Theory of Reasoned Action (An Abstract)

Reiter, Lauren; Connell, Kim Hiller

doi:10.1007/978-3-319-47331-4_279

Cited by 4 publications

(3 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…TRA asserts that the immediate predictor of behavior is intention , where intention is predicted by AT and subjective norm (SN). Numerous studies proven the capability of the model to predict individuals’ behavior or intention in various context such as green product consumption (Paul, Modi, & Patel, 2016), cyberbullying prediction (Doane, Pearson, & Kelley, 2014), Internet banking (Yousafzai, Foxall, & Pallister, 2010), SNSs usage for sustainable purchase behavior (Reiter & Connell, 2017), and organ donation (S. H. Wong & Chow, 2016). However, TRA model was not without critiques.…”

Section: Theoretical Foundationsmentioning

confidence: 99%

Explaining Students’ Continuance Intention to Use Mobile Web 2.0 Learning and Their Perceived Learning: An Integrated Approach

Dalvi-Esfahani

Leong

Ibrahim

et al. 2018

Journal of Educational Computing Research

View full text Add to dashboard Cite

In the literature, there is a scarcity of studies investigating the factors influencing the deployment of mobile Web 2.0 (MW2.0) as pedagogical tools in higher education. The purpose of this study is to investigate the adoption of mobile Web 2.0 learning (MW2.0L) by students and further to explore their perceived learning. Accordingly, a research framework was developed through the integration of technology-to-performance chain model, uses and gratifications theory, technology acceptance model, and theory of planned behavior. The partial least squares-structural equation modeling approach was taken to assess the model using 456 data collected from Malaysian public university students. The results of the analysis revealed that students’ intention to continue use of MW2.0L learning was determined by the factors such as mobility, social interaction, and information exchange as gratifications, perceived ease of use, perceived usefulness, attitude, perceived behavioral control, subjective norms, and task-technology fit. It was found that students’ MW2.0L perceived learning was significantly explained by their behavioral intention. Implications of the study both for literature and practice are further discussed.

show abstract

Section: Theoretical Foundationsmentioning

confidence: 99%

Explaining Students’ Continuance Intention to Use Mobile Web 2.0 Learning and Their Perceived Learning: An Integrated Approach

Dalvi-Esfahani

Leong

Ibrahim

et al. 2018

Journal of Educational Computing Research

View full text Add to dashboard Cite

show abstract

“…The relationship of brand attitude with UGC and FGC is the most significant sign of advertising effectiveness in terms of increasing potential investors' purchase intention of online stocks. This study relates to the study of Praditbatuga (2018), Reiter and Connell (2017) and Amaro, Andreu and Huang (2017) in understanding on how to intensify the purchase intention mainly with the use of technology and social networking sites as a potential mechanism for increasing knowledge of and favourable attitudes.…”

Section: Discussionmentioning

confidence: 99%

How does Financial Communication affect Millennials’ Online Shares Purchase Intention?

Costa¹,

Aziz²,

Hussain³

et al. 2020

IJARBSS

View full text Add to dashboard Cite

The main aim of this article is to identify the influence of online financial communication disseminated through social media on brand attitude and the intention of millennials to purchase Shariah-compliant shares in Malaysia. A convenience sampling procedure using online questionnaires was used to test seven hypotheses based on prior literature. The partial least squares structural equation modelling (PLS-SEM) technique and the SmartPLS 3 tool was used to analyse this study. The findings of this study highlighted that user generated content (UGC) and firm generated content (FGC) positively influence brand attitude. By incorporating the theory of reasoned action and the signalling theory, the result showed a contradictive outcome to previous literature. UGC has no direct effect on the purchase intention of Shariah-compliant online stocks. This study suggests that companies should further comprehend the branding of their companies with the use of their official social media pages by increasing a positive attitude towards their brand.

show abstract

“…The relationship of brand attitude with user generated content and firm generated content is the most significant sign of advertising effectiveness in terms of increasing potential investors' purchase intention of online stocks. This study relates to the study of Praditbatuga (2018), Reiter and Connell (2017) and Amaro, Andreu and Huang (2017) in understanding how to intensify the purchase intention mainly with the use of technology and social networking sites as a potential mechanism for increasing knowledge of and favourable attitudes.…”

mentioning

confidence: 99%

The Effects of User Generated Content and Firm Generated Content on Millennials’ Purchase Intention of Shariah-Compliant Stocks

2021

View full text Add to dashboard Cite

The goal of this study is to understand how digital content marketing influences online share purchase intentions. The specific objective of this study is to determine the effect of user generated content and firm generated content on millennials' purchase intention of online shares. The data for this study were collected using a convenience sampling approach from 308 valid online questionnaires in Malaysia and analysed using the partial least squares structural equation modelling technique (PLS-SEM). According to the findings of this study, both user-generated and firm-generated contents have a positive impact on brand attitude. The results of applying the theory of reasoned action revealed a counterintuitive result to earlier research whereby user generated content has no direct effect on the purchase intention of online stocks. Theoretical and managerial implications of financial marketing are discussed.

show abstract

US Consumers’ Environmentally Sustainable Apparel Purchase Intention: Investigating the Role of Social Influence of Peers to Use Social Networking Sites Applied to the Theory of Reasoned Action (An Abstract)

Cited by 4 publications

References 0 publications

Explaining Students’ Continuance Intention to Use Mobile Web 2.0 Learning and Their Perceived Learning: An Integrated Approach

Explaining Students’ Continuance Intention to Use Mobile Web 2.0 Learning and Their Perceived Learning: An Integrated Approach

How does Financial Communication affect Millennials’ Online Shares Purchase Intention?

The Effects of User Generated Content and Firm Generated Content on Millennials’ Purchase Intention of Shariah-Compliant Stocks

Contact Info

Product

Resources

About