Urban Lifestyles: Diversity and Standardisation in Spaces of Consumption

Zukin, Sharon

doi:10.1080/0042098984574

Cited by 482 publications

(335 citation statements)

References 22 publications

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“…En este contexto, la promoción de las distintas ciudades se convierte en un elemento fundamental de las políticas urbanas (Dematteis, 1994;Gold, 1994). Durante la década de 1980, en las sociedades industriales avanzadas empiezan a surgir nuevas imágenes de ciudades que, con el tiempo, se irán diversificando y especializándose (Zukin, 1998).…”

Section: Introductionunclassified

Las campaÃ±as de imagen de los municipios catalanes como reflejo de sus polÃticas locales / The brand campaign of the Catalan city councils as a reflect of their local policies

Agustí

2017

Eria

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Las campañas de imagen de los municipios catalanes como reflejo de sus políticas locales1 ResumenLa imagen de marca de un municipio puede entenderse como una síntesis de sus políticas municipales y mostrar las áreas que los distintos gobiernos locales consideran prioritarias. El presente artículo recopila las campañas de imagen del conjunto de municipios catalanes para analizar los aspectos temáticos que priorizan. Los resultados muestran una clara apuesta por el turismo y escasa atención a otros elementos como la promoción del comercio, la industria, la innovación o el conocimiento. Igualmente se señalan algunos problemas existentes como la coordinación, duración y ambición de las distintas iniciativas. On signale également certains problèmes comme la coordination, la durée et l'ambition des différentes initiatives. Résumé Les campagnes d'image des communes catalanes en tant abstRactThe image campaigns of the Catalan municipalities as a reflect of their local policies.-The brand image of a municipality can be understood as a synthesis of the city council policies and shows the areas considered priority by local governments. The following article collects the brand image campaigns of the group of Catalan municipalities to analyse the prioritized topics. The results show a clear commitment to tourism and little attention to other elements such as promotion of commerce, industry, innovation and knowledge. Also some problems related to coordination, duration and ambition of different initiatives are listed. PalabRas clave/mots clé/KeywoRDsMarketing urbano, imagen de ciudad, promoción económica, promoción turística, municipios catalanes. Marketing urbain, image de ville, promotion économique, promotion touristique, communes catalanes.

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Section: Introductionunclassified

Las campaÃ±as de imagen de los municipios catalanes como reflejo de sus polÃticas locales / The brand campaign of the Catalan city councils as a reflect of their local policies

Agustí

2017

Eria

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“…The role of the media as a 'critical infrastructure of consumption' aiming at generating new residential consumption practices was explored by Sharon Zukin (1998) in the American context. In the UK, MacLeod and Ward (2002) underline the key role of TV programmes on real estate and home improvements, newspaper supplements and lifestyle magazines that celebrate urban living.…”

Section: Claire Colombmentioning

confidence: 99%

Unpacking new labour's ‘Urban Renaissance’ agenda: Towards a socially sustainable reurbanization of British cities?

Colomb¹

2007

Planning Practice and Research

157

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“…At the same time, Coupland remarks that commercial initiatives have their own "from above" qualities and adds that all LL texts are "deeply commodified and commodifying " (2010: 79). And this points to another important aspect of LL studies: tracing how language is used and manipulated in the symbolic economy of the city (Zukin, 1998), when the use of a prestigious language and cultural symbols of different linguistic groups are included in signs as a marketing strategy -not to inform but to impress and attract.…”

Section: Introductionmentioning

confidence: 99%

Linguistic Landscape and What It Tells Us About the Integration of the Russian Language Into Israeli Economy

Yelenevskaya

Fialkova

2017

Vestn. Ross. univ. družby nar., Ser. Lingvist.

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Abstract. This essay analyzes the use of Russian in the linguistic landscape of Israel. Despite continuing hegemony of Hebrew, Russian has penetrated all spheres of public life, although concessions to multilingualism in Israeli society are hesitant and unsystematic. Russian written texts marking urban areas are unevenly distributed and reveal ethnic and social stratification of Israeli cities. The concentration of Russian signs is highest in business and commercial areas, where they target both domestic and international customers. The article focuses on the use of Russian in language-intensive domains and traces its influence on the symbolic economy in which cultural symbols are used as a marketing strategy.

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Urban Lifestyles: Diversity and Standardisation in Spaces of Consumption

Cited by 482 publications

References 22 publications

Las campaÃ±as de imagen de los municipios catalanes como reflejo de sus polÃticas locales / The brand campaign of the Catalan city councils as a reflect of their local policies

Las campaÃ±as de imagen de los municipios catalanes como reflejo de sus polÃticas locales / The brand campaign of the Catalan city councils as a reflect of their local policies

Unpacking new labour's ‘Urban Renaissance’ agenda: Towards a socially sustainable reurbanization of British cities?

Linguistic Landscape and What It Tells Us About the Integration of the Russian Language Into Israeli Economy

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Urban Lifestyles: Diversity and Standardisation in Spaces of Consumption

Cited by 482 publications

References 22 publications

Las campaÃ±as de imagen de los municipios catalanes como reflejo de sus polÃ­ticas locales / The brand campaign of the Catalan city councils as a reflect of their local policies

Las campaÃ±as de imagen de los municipios catalanes como reflejo de sus polÃ­ticas locales / The brand campaign of the Catalan city councils as a reflect of their local policies

Unpacking new labour's ‘Urban Renaissance’ agenda: Towards a socially sustainable reurbanization of British cities?

Linguistic Landscape and What It Tells Us About the Integration of the Russian Language Into Israeli Economy

Contact Info

Product

Resources

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Las campaÃ±as de imagen de los municipios catalanes como reflejo de sus polÃticas locales / The brand campaign of the Catalan city councils as a reflect of their local policies

Las campaÃ±as de imagen de los municipios catalanes como reflejo de sus polÃticas locales / The brand campaign of the Catalan city councils as a reflect of their local policies