“…Using crowds can even lead to internal organizational problems (Dahlander & Piezunka, 2020). For the successful management of creative crowdsourcing competitions, the management of the four stages of these contests is a key factor for success (Steils et al, 2021), that is, generation, selection, development and implementation, and consumption and communication of ideas. However, while crowdsourced ideas are more novel and useful, they are also less implementable when compared with internally developed ideas (Poetz & Schreier, 2012).…”