Effective creative crowdsourcing: A multi‐dimensional evaluation framework

Abstract

Effective creative crowdsourcing has mainly been investigated based on effective idea generation and selection management, but other dimensions of effective crowdsourcing (i.e., successful implementation and communication of ideas) have gained little attention so far. While most research has focused on idea generation as an outcome, this research highlights the outcome variety of using creative crowdsourcing techniques. The results present an evaluative framework of effective crowdsourcing and identify its drivers at each stage of the crowdsourcing process. The results contribute to an extended evaluation framework of creative crowdsourcing practices.