Upaya Komunikasi Publik Tim Pelaksana Harian Gugus Tugas Migrasi Sistem Televisi Terestrial Analog ke Digital

Abstract

The implementation of Article 60A paragraph 22 of the Job Creation Law that the migration of analog to digital terrestrial television systems must be completed no later than two years after this Law comes into effect. Therefore, the government must disseminate information to the entire community about digital television broadcasting so that they are ready to migrate from analog television. This study aimed to determine the public communication efforts carried out by the government in completing the migration of analog to digital terrestrial television systems. Using the Quadruple Helix theory, which combines four elements, namely the government, businessmen, academics, and the community, will explore the involvement of all components in the Quadruple Helix concept in communicating the migration of migration analog television to digital. By using a qualitative methodology that will elaborate on the involvement of resource persons referring to the four main components in the Quadruple Helix and adjusted to the qualifications of each component. The government's results of public communications are still dominantly conveyed through the digital space due to the COVID-19 pandemic. The main message of public communication still emphasizes the technical aspects. Proper public communication efforts will make the process of migrating analog to digital terrestrial television systems run smoothly. Thus, Indonesian citizens can feel the benefits of this new technology that was late to be implemented in Indonesia.