Unwillingness-to-communicate and college students’ motives in SMS mobile messaging

Leung, Louis

doi:10.1016/j.tele.2006.01.002

Cited by 135 publications

(161 citation statements)

References 36 publications

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“…The Internet and other web based applications enhanced U&G's predictive power because in CMC settings, users become empowered because it is relatively easy for them to switch from one medium to another providing similar services or content. Thus, U&G has been extended to examine new media technologies such as short message services, electronic bulletin boards, virtual communities, and instant message software (IM) like ICQ3 [12]. These studies identified a list of gratifications such as affection, convenience, coordination, entertainment, relaxation, escape, fashion, interpersonal utility, information seeking, sociability, and self-expression that influence different media use.…”

Section: Uses and Gratifications Theorymentioning

confidence: 99%

It is not for fun: An examination of social network site usage

Ryan

Prybutok

et al. 2012

Information & Management

342

200

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A B S T R A C TSocial networking sites (SNS) have become a significant component of people's daily lives and have revolutionized the ways that business is conducted, from product development and marketing to operation and human resource management. However, there have been few systematic studies that ask why people use such systems. To try to determine why, we proposed a model based on uses and gratifications theory. Hypotheses were tested using PLS on data collected from 148 SNS users. We found that user utilitarian (rational and goal-oriented) gratifications of immediate access and coordination, hedonic (pleasure-oriented) gratifications of affection and leisure, and website social presence were positive predictors of SNS usage. While prior research focused on the hedonic use of SNS, we explored the predictive value of utilitarian factors in SNS. Based on these findings, we suggest a need to focus on the SNS functionalities to provide users with both utilitarian and hedonic gratifications, and suggest incorporating appropriate website features to help users evoke a sense of human contact in the SNS context.

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Section: Uses and Gratifications Theorymentioning

confidence: 99%

It is not for fun: An examination of social network site usage

Ryan

Prybutok

et al. 2012

Information & Management

342

200

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“…Los adolescentes son los usuarios más vulnerables puesto que aún no tienen un control completo de sus impulsos, son más fácilmente influenciables por campañas publicitarias y comerciales y han aceptado el teléfono móvil como un símbolo de estatus, provocando sentimientos negativos y problemas de autoestima cuando no tienen teléfono móvil o que no reciben tantos sms o llamadas como sus compañeros (Muñoz-Rivas y Agustín, 2005). Diversos estudios (Bianchi y Phillips, 2005;Chóliz, 2012;Hong, Chiu y Huang, 2012;Ishfaq, Tehmina y Khadija, 2011;Jenaro, Flores, Gómez-Vela, González-Gil y Caballo, 2007;Leung, 2007;Turner, Love y Howell, 2008) Bianchi y Phillips, 2005), desarrollada para esta investigación. Los resultados mostraron que la extraversión y la autoestima explicaban tanto el uso general, como el uso problemático (evaluado por el tiempo que el usuario dedica al uso del teléfono móvil).…”

Section: Introductionunclassified

“…Inesperadamente, el neuroticismo no se relacionó con el tiempo autoinformado dedicado al uso del teléfono móvil, ni con el uso problemático. En la misma línea, Leung (2007) analizó las variables de personalidad para predecir el comportamiento adictivo en el uso del teléfono móvil. Los participantes fueron 624 jóvenes con edades comprendidas entre 14 y 28 años que respondieron a una entrevista telefónica de 27 ítems desarrollada a partir de dos escalas de Adicción al Móvil, una de Bianchi y Phillips (2005) y la otra de Young (1996).…”

Section: Introductionunclassified

Personalidad y su relación con el uso versus abuso del teléfono móvil

et al. 2016

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ResumenLas investigaciones realizadas han confirmado que el uso excesivo del teléfono móvil genera efectos perjudiciales en la salud y en las relaciones sociales. El objetivo del presente estudio es analizar las variables de personalidad asociadas al uso versus abuso del teléfono móvil. Ciento sesenta y cinco participantes fueron divididos en tres grupos en función del tiempo de uso diario del teléfono móvil, el Grupo 1 usaba el teléfono móvil menos de una hora al día, el Grupo 2 usaba el teléfono móvil menos de dos horas al día, y el Grupo 3 usaba el teléfono móvil más de cuatro horas al día. Los resultados mostraron que el Grupo 3 presentaba puntuaciones bajas en Estabilidad, Atención a las Normas, Perfeccionismo y Autocontrol y puntuaciones altas en Animación y Extraversión y el Grupo 2 presentaba puntuaciones altas en Extraversión y Ansiedad. Se resalta la implicación de la personalidad en la adicción al móvil.Palabras clave: adicción; teléfono móvil; personalidad; tecnologías de información y comunicación (TIC). AbstractResearch has confirmed that excessive use of these devices can cause harmful effects on health and social relations of users. The aim of this study is to analyze the personality variables associated with the use versus abuse of mobile-phone. The sample consisted

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“…Furthermore, the users were more satisfied when the advertisements showed the claims based on reality (Mahsud and Yaser 2010). Leung (2007) studied that the strongest motive behind SMS using was entertainment factor. People also perceived that SMS and MMS as entertainment mode other than mode of communication.…”

Section: Literature Reviewmentioning

confidence: 99%

Effective Telecom Service Advertisements and Its Influence on Students Buying Behavior in Pakistan

khan¹

2017

IJEETDM

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The aim of this research study is to find out the effectiveness of Pakistan telecom service advertisements in attracting university students and the factors that influence their buying behavior. The study was quantitative in nature and the methodology of nonprobability convenient sampling employed to collect data from 400 respondents from different universities of twin cities Rawalpindi and Islamabad. The main variables were low-cost, entertainment, convenience/ mobility and multimedia services.The result showed that those telecom service advertisements that hold humorous appeal played their role in attracting consumers. Telecom service advertisements presented in entertaining way affects the consumer purchase decision. Whereas, the respondents has not given more attention to those advertisements that fulfills their daily need easily and have convenience factor in it. Majority of the youngsters have not given much importance to multimedia services as compared to other factors. Thus from the findings it is concluded that Pakistan telecom service advertisements are effective in attracting consumers and guides their purchase decision.

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Unwillingness-to-communicate and college students’ motives in SMS mobile messaging

Cited by 135 publications

References 36 publications

It is not for fun: An examination of social network site usage

It is not for fun: An examination of social network site usage

Personalidad y su relación con el uso versus abuso del teléfono móvil

Effective Telecom Service Advertisements and Its Influence on Students Buying Behavior in Pakistan

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