Abstract:The aim of this research study is to find out the effectiveness of Pakistan telecom service advertisements in attracting university students and the factors that influence their buying behavior. The study was quantitative in nature and the methodology of nonprobability convenient sampling employed to collect data from 400 respondents from different universities of twin cities Rawalpindi and Islamabad. The main variables were low-cost, entertainment, convenience/ mobility and multimedia services.The result show… Show more
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