Unutulmaz Turizm Deneyimi, Müşteri Memnuniyeti, Tekrar Ziyaret ve Tavsiye Etme Niyeti Arasındaki İlişkiler: Kapadokya Bölgesini Ziyaret Eden Turistlere Yönelik Araştırma

Keskin, Emrah; Sezen, Nevres; Dağ, Tuğba

doi:10.31771/jrtr.2020.63

Cited by 21 publications

(14 citation statements)

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“…When the literature is reviewed (Seçilmiş, 2012;Karpuz, 2017;Keskin, Solunoğlu & Aktaş, 2020;Keskin, Sezen & Dağ, 2020;Oğuz & Timur, 2020;Artuğer & Kılınç-Şahin, 2020;Çetin & Şahin-Perçin, 2021) it has been established that within the context of tourism, customer satisfaction affects revisiting intention in a positive way. For example in the studies made by Artuğer and Kılınç-Şahin (2020), it has been concluded that hotel customers' satisfaction feelings have an impact on customers' revisiting intentions.…”

Section: Revisiting and Complaining In Terms Of Behavioural Intentionmentioning

confidence: 99%

“…For example in the studies made by Artuğer and Kılınç-Şahin (2020), it has been concluded that hotel customers' satisfaction feelings have an impact on customers' revisiting intentions. Keskin, Sezen and Dağ (2020) have found that customer satisfaction from visits made to Cappadocia Region affects revisiting intentions. In the thesis study of Karpuz (2017), he has established that the satisfaction level of customers attending adventure tourism has an impact on their revisiting intentions.…”

Section: Revisiting and Complaining In Terms Of Behavioural Intentionmentioning

confidence: 99%

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The impact of perceived cleanliness on customer satisfaction, revisiting intention and complaining behaviors: The case of restaurants by S-O-R Model

Taştan

Soylu

2023

Journal of Multidisciplinary Academic Tourism

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Food and beverage sector is a challenging sector which is growing and changing fast and including severe competition. Restaurants are an important part of the sector and in today’s conditions it is vital them to be nourishing and satisfying and also free of problems in terms of cleanliness. In this respect the aim of this study is to understand how satisfaction/dissatisfaction feeling affects the intentions of complaining a restaurant or revisiting it by determining to what extent cleanliness factors affect customers’ satisfaction level in the scope of S-O-R Model. In accordance with the given purpose, the data collected via the questionnaires from 384 customers of a restaurant in the United States of America have been analysed. According to the results, participants evaluate restaurant cleanliness in six aspects and it has been established that these six aspects clarify 42 % of restaurant satisfaction. Also, it has been found that restaurant satisfaction affects the intention of revisiting but does not affect the intention of complaint. In the study suggestions for theoretical and practical areas have been presented.

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Section: Revisiting and Complaining In Terms Of Behavioural Intentionmentioning

confidence: 99%

Section: Revisiting and Complaining In Terms Of Behavioural Intentionmentioning

confidence: 99%

The impact of perceived cleanliness on customer satisfaction, revisiting intention and complaining behaviors: The case of restaurants by S-O-R Model

Taştan

Soylu

2023

Journal of Multidisciplinary Academic Tourism

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“…(Sundbo ve Dixit, 2020) şeklinde de deneyim türlerinin olduğunu öne sürmüştür. Unutulmaz turizm deneyimleri (Kim vd., 2012), turizmde deneyime yönelik en çok ilgi gören deneyim türlerinden biri olmuştur (Akkuş, 2019;Keskin, Sezen ve Dağ, 2020). Dolayısıyla, deneyimsel turizmin çoğunlukla unutulmaz turizm deneyimleri açısından ölçüldüğü görülmektedir.…”

Section: Deneyim Ekonomisi Ve Deneyimsel Pazarlamaunclassified

Experiential Tourist Guiding: A Conceptual Framework and Model Suggestion

Başoda

Varol

2022

MANAS Sosyal Araştırmalar Dergisi

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Günümüzdeki teknolojik, ekonomik, sosyal ve psikolojik gelişmeler; tüketicinin ihtiyaçlarının, beklentilerinin ve isteklerinin bireysel yönünü daha baskın hale getirmektedir. Dolayısıyla turizm; bireyselleşme noktasında daha yaratıcı, çeşitlendirilmiş, benzersiz, güvenilir ve unutulmaz deneyimler ile şekillenerek yeni bir çağa girmektedir. Bu çağda turizm sektörü, değişen dünyaya ayak uydurmak ve varlığını sürdürmek için daha da özelleştirilmiş bir dönüşüm geçirmektedir. Bu sürece önemli katkı sunan mekanizmalardan biri de geleceğin turizmini şekillendireceği düşünülen deneyimsel turizmdir. Ayrıca yeni modelleriyle deneyimsel turizmin, özellikle turist rehberini turistin bireysel deneyim sürecinin daha aktif ve işlevsel yönlerinden biri haline getireceği ve turist rehberliğine yepyeni bir anlam kazandıracağı öngörülmektedir. Ancak ilgili literatürde, deneyimsel turizmin içeriğinin yeterli düzeyde açıklığa kavuşturulmadığı ve özellikle turist rehberinin deneyimsel turizmdeki rollerine yönelik farklı bakış açılarının geliştirilmediği görülmektedir. Bu boşluktan hareketle, bu çalışmanın amacı; ilgili literatür ışığında, deneyimsel turizmin içeriğini irdeleyerek deneyimsel turist rehberliği ile ilgili kavramsal bir çerçeve oluşturmak ve model önerisinde bulunmaktır. Çalışmada, deneyimsel turist rehberliği; turistin deneyimleme sürecini tasarlama, yürütme ve geliştirme bileşenlerinden oluşan deneyimsel rol performansı bağlamında kavramsallaştırılmıştır. Söz konusu model ise rehberin deneyimsel rol performansını ve turistin rehber eşliğindeki deneyimleme sürecini etkileyen faktörler (rehberin kişisel ve mesleki kaynakları, deneyimsel turist, destinasyon, deneyim ortamı, deneyim sağlayıcıları, yerel toplum ve küresel gelişmeler) ve bu sürecin çıktıları (rehbere, deneyimsel turiste, işletme ve destinasyona, turizm endüstrisine ve diğer sektörlere yönelik) ile oluşturulmuştur. Bu model, gelecekte yapılacak araştırmalar için birçok öneri sunmaktadır.

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“…Yurcu (2019) examined the revisit intentions of tourists visiting Kemer and Alanya destinations according to their demographic characteristics such as age, gender, income level and education, and used t-test and one-way analysis of variance (ANOVA) as analysis methods. Keskin et al (2020) revealed that the dimensions of renewal, hedonism and meaningfulness of a positive memorable tourism experience have significant effects on satisfaction and therefore on revisit intention. In their analysis, they used factor analysis and correlation analysis.…”

Section: Literature Reviewmentioning

confidence: 99%

Poisson Regression Analysis with Tourism Data: Analysis of The Effects of Foreign Visitors' Local Tradership and Shopping Perceptions on The Frequency of Visit

Karaalioğlu¹,

Korkmaz

2021

Alanya Akademik Bakış

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Increasing the frequency of visits by foreign visitors is an important phenomenon in today's world, where the contribution of tourism, which is accepted as a chimneyfree industry, to the economies of developing countries is increasing. This phenomenon can be possible if foreign tourists have positive holiday experiences, develop positive perceptions and attitudes about Alanya holiday, and as a result, tourist loyalty is formed. For this purpose, a survey was conducted on foreign tourists who have finished their holiday in Alanya and are in the process of airport transfer, and the variables that are predicted to be effective on their revisit intentions are measured. In this study, in order to reveal the relations between the frequency of visits of foreign tourists and the attitudes of these individuals towards the perceptions of local tradesmen, factors were determined by factor analysis first, and then the mathematical relationship between these factors and the dependent variable of visit frequency, which is the counting variable, was analyzed in the Poisson regression model. As a result of the analysis, it has been seen that the factor of "the attitude of the tourist towards positive tradesman behavior and good * Ethical appropriateness of the implementation of this study was determined by taking "Ethics Committee Approval" in accordance with the decision of Akdeniz University, Social and Human Sciences Scientific Research and Publication Ethics Board dated 29/01/2020 and numbered 07. † This article produced from thesis which is being prepared Hilmi KARAALİOĞLU and supervising Prof. Dr. Adil

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Unutulmaz Turizm Deneyimi, Müşteri Memnuniyeti, Tekrar Ziyaret ve Tavsiye Etme Niyeti Arasındaki İlişkiler: Kapadokya Bölgesini Ziyaret Eden Turistlere Yönelik Araştırma

Cited by 21 publications

References 0 publications

The impact of perceived cleanliness on customer satisfaction, revisiting intention and complaining behaviors: The case of restaurants by S-O-R Model

The impact of perceived cleanliness on customer satisfaction, revisiting intention and complaining behaviors: The case of restaurants by S-O-R Model

Experiential Tourist Guiding: A Conceptual Framework and Model Suggestion

Poisson Regression Analysis with Tourism Data: Analysis of The Effects of Foreign Visitors' Local Tradership and Shopping Perceptions on The Frequency of Visit

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