Unternehmen und Postwachstum: Das Beispiel Premium-Cola

Abstract

In der Postwachstumsdebatte wird eine Wirtschaft ohne Wachstumszwänge gefordert.Nun gilt es, diesen Gedanken auf das einzelne Unternehmen zu übertragen. Ein mögliches Beispiel für ein nachhaltigkeitsorientiertes Postwachstumsunternehmen ist der Kollektivbetrieb Premium-Cola.

Transformative enterprises: Characteristics and a definition

“…Hankammer et al., 2021; Nesterova, 2020a; Nesterova, 2021; Schmid, 2018). They further put forward that social and environmental goals replace “classic” business goals (De Souza & Seifert, 2018; Gebauer et al., 2017; Khmara & Kronenberg, 2018; Naumann, 2017; Nesterova, 2020b; Schubring et al., 2013; Wiefek & Heinitz, 2018): for transformative enterprises, success is not about business growth or profit maximization. Although profit may be necessary to make additional investments etc., it is never the main goal.…”

“…Others (Burlingham, 2016; De Souza & Seifert, 2018; Liesen et al., 2013, 2015; Tschumi et al., 2020) confirm that for an enterprise, to keep autonomous management means to avoid dependencies, be they related to customer structure or financing. Because financial independence seems to be particularly important and allows potentially transformative enterprises to renounce the growth paradigm (Gebauer & Mewes, 2015; Leonhardt et al., 2017; Schubring et al., 2013; Wiefek & Heinitz, 2018), we propose the indicator 2.4 Financial independence . Possible strategies are using alternative financing models or regional currencies (Gebauer et al., 2015; Mewes & Gebauer, 2015; Nesterova, 2021; Niessen, 2013; Paech, 2012, 2017; Scholl & Mewes, 2015a).…”

“…Gebauer, 2018; Nesterova, 2020a; Wiefek & Heinitz, 2018). Possibly transformative enterprises are likely not to be publicly traded shareholder companies (Hinton, 2021; Reichel, 2013; Schubring et al., 2013) because this could compromise their mission and growth independence. Instead, many of them experiment with uncommon organizational forms such as collective enterprise, citizens' cooperative or community‐owned enterprise (e.g.…”

“…Several studies mention that so‐called transformative enterprises have strong, long‐term, partner‐like and trust‐based relationships with their customers and suppliers (e.g. De Souza & Seifert, 2018; Khmara & Kronenberg, 2018; Posse, 2015; Schubring et al., 2013; Wiefek & Heinitz, 2018). As a side effect, enterprises may be less dependent on market dynamics (Gebauer et al., 2017).…”

“…Others (Burlingham, 2016;De Souza & Seifert, 2018;Liesen et al, 2013Liesen et al, , 2015Tschumi et al, 2020) confirm that for an enterprise, to keep autonomous management means to avoid dependencies, be they related to customer structure or financing. Because financial independence seems to be particularly important and allows potentially transformative enterprises to renounce the growth paradigm Leonhardt et al, 2017;Schubring et al, 2013;Wiefek & Heinitz, 2018), we propose the indicator 2.4…”